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NEW YORK (AP) – Judge Judy Sheindlin returns to television on November 1 with a new red dress, a granddaughter in tow and the challenge of competing with herself.
She announced on Thursday the start date and name of her new show, “Judy Justice,” which will be available weekdays on the little-known IMDb TV, a free streaming service offered by Amazon.
Sheindlin, 79, moved into the new show when his syndication deal with CBS Media Ventures ended with some acrimony after 25 years. For over a decade, “Judge Judy” has been syndication’s most popular show with New Yorker gossip arbitrating small claims cases.
CBS quickly made a deal to keep reruns of “Judge Judy” on the air.
Sheindlin will be joined on “Judy Justice” by a new TV bailiff and stenographer. Sarah Rose, legal assistant and granddaughter of Sheindlin, will be a legal analyst.
“She’s smart, sassy and opinionated,” her grandmother said. “Who knows where she gets those lines from?” “
Filming on the old “Judge Judy” ended after CBS bought the old episodes of the show from Sheindlin. This allowed CBS to continue selling the broadcast rights in the syndication market without having to pay it to make new episodes. Sheindlin was widely regarded as the highest-paid television star in the country.
Sheindlin, a former New York judge, was also reportedly unhappy with CBS for giving priority slots to Drew Barrymore’s new show at the expense of “Hot Bench,” another court show created by Sheindlin, according to Wall Street. Newspaper..
“We had a beautiful wedding,” Sheindlin told The Journal earlier this year. “It will be a divorce between Bill and Melinda Gates.”
Two of her longtime producers, Randy Douthit and Amy Freisleben, will join her in “Judy Justice”.
Viewers of “Judge Judy” have been conditioned over the years to see reruns, said Bill Carroll, a veteran syndication market analyst. Some stations would broadcast back-to-back episodes, a new one and a rerun, he said.
The show’s look and format has remained so consistent over the years that for many viewers, it’s timeless, Carroll said.
“If you were to tell most viewers that these aren’t new shows, they’d be like, ‘Oh, really?’ “, did he declare. They are almost certain to overtake “Judy Justice” in terms of audience although, to be fair, streaming audiences are smaller than most TV shows, he said.
CBS said the number of stations showing the reruns was “substantially the same” as when new episodes were provided.
Nonetheless, the value of “Judy Justice” to IMDb TV will be in attracting new viewers to the service, where they can be exposed to other offers.
“For them it can only be good,” Carroll said. “For her, it allows her to do what she loves to do.”
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