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He’s a Whopper of a List.
Burger King permanently bans 120 artificial flavors, colors and preservatives from its food menus nationwide, including aluminum, bleached flour, sorbic acid, Yellow # 5 food coloring and dozens of other mouthwatering additives which are more difficult to pronounce.
The QSR, owned by Restaurant Brands International,
The fast food chain explained in a press release Thursday that the purge is part of its pledge to keep “the promise of real food.”
“We know that our customers’ expectations are changing and that they want to make choices that appeal to them,” Ellie Doty, director of marketing for Burger King North America, said in a statement. “By banning these 120 ingredients from our diet, we are offering our customers an easy choice: delicious meals prepared with quality ingredients. We are confident that our continued commitment to real food will not only provide customers with the food they crave, but also set a standard for the entire industry.
And Burger King doubles up on that real food premise with a series of celebrity-endorsed “Keep It Real Meals” including rapper Nelly and singers Anitta and LilHuddy.
Here’s Burger King’s full list of blacklisted ingredients.
Burger King
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