Apple Event on September 14: How to Watch the Expected iPhone 13 and Apple Watch 7 Launch Live

This story is part of Apple event, our comprehensive coverage of the latest news from Apple HQ.

Apple’s “California streaming” event on September 14 could be a hit in the sense of the song California Dreamin ‘by Mamas and the Papas. While we don’t yet know exactly what will happen, we do have suspicion of the next iPhone, likely called the iPhone 13, and a new Apple Watch Series 7 will debut.

The event, which will be held virtually in the midst of the pandemic, could show a new iphone design as well as improvements to the camera and other specifications. Apple has not discussed its plans for the devices, other than a mention of four new iPhones in Federal Communications Commission filing.

The most dramatic change for the new iPhones, aside from the best cameras Apple always tends to offer, would be the ability to make calls and send SMS in case of emergency when there is no cell coverage. As a general rule, however, they should always rely on 5G wireless technology for daily connectivity.

The iPhone 13 comes a year after one of Apple’s most successful launches, with the iPhone 12 powered by 5G. The device offered the first major iPhone design overhaul since 2017, when Apple introduced its $ 1,000 iPhone X, with its new face unlock. better screen design and technology. A survey conducted before the iPhone 12 was announced by Decluttr, a device recycler and reseller, found that 53% of those surveyed planned to buy the new iPhone, triggering what analysts call a “supercycle” of phone upgrades.

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What to expect at the September Apple event

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Apple saw an increase in iPhone sales in the three months following the release of the iPhone 12. In January, the company said iPhone sales during the holidays jumped 17% from the previous year, helping the company to achieve its highest turnover and profits ever.

“It is not far from our minds that this result crowns the most difficult year any of us can remember,” Apple CEO Tim Cook said on a call with investors after releasing the company’s financial results. “It’s an understatement to say that the challenges it posed to Apple as a company are paltry compared to the challenges it posed to Apple as a community of individuals, employees, their families. and to the communities in which we live and love to call home. “

“These results show the central role our products have played in helping our users meet these challenges,” Cook added.

While Apple is likely to offer a compelling upgrade to some customers, it is happening at a time of turmoil both within and outside the tech industry. For a year and a half, the pandemic forced Apple, Microsoft, Sony and many other tech companies to own online events.

The virus has disrupted the lives of billions of people around the world, forcing entire countries to self-quarantine in an effort to stop its spread. These disruptions have also slowed manufacturing and shipping around the world, exacerbating parts shortages that have delayed production of new computers, cars and video game consoles.

So far, Apple has been able to keep products largely in stock, analysts say, in part due to the wise management of its supply chain.

While the iPhone will be a key product we’ll see at Apple’s event this year, and probably what most people are focusing their attention on, the company should have other devices to show. These include new Mac computers with improved chips and new iPad.

When is the Apple event?

Apple’s online-only event will take place on September 14 at 10 a.m. PT, 1 p.m. ET, 6 p.m. BST, and September 15 at 3 a.m. AEST. (Sorry, Australia.)

Where can I watch Apple’s live stream?

You will be able to stream Apple’s event directly from the company’s website. Meanwhile, we’ll be reporting the event live here at CNET.

What can we expect, other than the launch of the iPhone 13?

Apple’s digital events are fast-paced and produced smoothly. And there are at least a joke or two that they throw to keep you entertained. Maybe they’ll even make a joke about moms and dads, but don’t bet on it.