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Marvel and Disney’s “Shang-Chi” is expected to sweep the domestic box office for the second weekend in a row, adding an expected $ 33-35 million to last weekend’s gain.
The Superhero Adventure, directed by Destin Daniel Cretton, grossed $ 9.7 million in 4,300 theaters on Friday. Last weekend, the film ended Labor Day with a record $ 94.6 million. The industry forecast for the film’s revenue this weekend put its gross at a staggering $ 142.8 million to $ 144.8 million, despite an overall decline in ticket sales of 54 to 56 percent. However, that percentage drop is standard for a Marvel movie in non-pandemic time.
“Shang-Chi” was released in theaters exclusively for 45 days, unlike other Disney releases, including “Black Widow” and “Jungle Cruise”. The new strategy appears to be working for Disney, as the company announced Friday that it will also release Marvel’s next installment, “Eternals,” exclusively in theaters. “Eternals”, “The Last Duel”, “West Side Story”, “Ron’s Gone Wrong” and “The King’s Man” will all have 45-day movie windows before moving to digital platforms, while “Encanto” will star in rooms for 30 days before moving to Disney Plus.
James Wan’s new horror film “Malignant” is aiming for second place this weekend, which is expected to gross $ 5.2 million in its first weekend. The Warner Bros. movie Friday raised $ 1.9 million in 3,485 theaters. “Malignant” also airs simultaneously on HBO Max, giving viewers the option to watch from the comfort of their couch rather than going to their local theater, which could affect its ticket sales. The twist-ridden film centers on Madison (Annabelle Wallis), who has visions of gruesome murders – only to find out that they are, in fact, reality.
It’s a mix between “Malignant” and box office mainstay “Free Guy” for second place, as “Free Guy” raised $ 1.5 million on Friday in 3,650 theaters. With Ryan Reynolds, box office success is expected to add an additional $ 4.5 million to $ 5 million this weekend, taking his total beyond the $ 100 million mark. The slasher film “Candyman” is expected to arrive at No.4, with a three-day estimate of $ 4.25 million, bringing its overall payout to $ 47.4 million. To complete the top five, Disney’s “Jungle Cruise” is expected to continue its run by adding an additional $ 2.2 million to its gross for a total of $ 109.6 million.
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