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Starbucks Pumpkin Spice Latte officially returned to national menus on August 24 – and is already seeing a surge in foot traffic before fall officially arrives.
According to the analysis platform Placer.ai, visits increased by 3.5% during the week of August 23 compared to the same week in a particularly strong 2019 summer season. And foot traffic was up 12.3% week over week.
Traffic continued to climb in the days that followed with an average increase of 14.9% over the six days following the drink’s launch in 2021. This culminated with an increase in the weekend which saw visits increase. 20.8% on Saturdays and 19.3% on Sundays, compared to the previous four weekends.
But it’s not just Starbucks (SBUX) that is reaping the benefits of the pumpkin coffee consumer craze.
Dunkin ‘also saw its visits increase in the week it debuted with its own Pumpkin Spice drink on August 16, increasing 8.4% from the same week in 2019. This momentum continued into the following week. – with Dunkin ‘foot traffic up 3% the day Starbucks’ Pumpkin Spice Latte is released.
Brands turn to pumpkin spice for fall
For Starbucks, the pumpkin and spice latte has always been a powerful engine of growth. The signature drink debuted in 2003, with over 500 million copies sold to date.
Other brands adopting pumpkin-flavored products this season include Pepperidge Farm (CPB), Dairy Queen (BRK-B), Tim Hortons (QSR), and Samuel Adams (SAM).
Alexandra is a producer and entertainment correspondent at Yahoo Finance. Follow her on Twitter @ alliecanal8193
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