Puma launches Animal Crossing collection

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The new collection, which launched on Saturday, features dozens of products for adults and children, including sneakers and pastel-colored clothing adorned with animal characters and symbols from the game.

Adult sneakers start at $ 90. Hoodies with outlines of the in-game “villagers” start at $ 80. The collection has 18 products for adults and 17 products for children from size four.

“Taking inspiration from the popular game, the collection’s streetwear silhouettes are reimagined with natural colors and authentic game graphics,” the Puma website said.

Nintendo Switch sales collapse as peak pandemic streak dies out

Animal Crossing: New Horizons is a world building game where users are dropped off on a desert island which they build in a village using simple and relaxing tasks.

Puma has already collaborated with Nintendo. Last year, the retailer released NES-themed shoes and clothing based on Super Mario 3D All-Stars, in light of Super Mario’s 35th anniversary. The collection sold out in a few minutes.

So far, only one style of Animal Crossing sneakers for adults has sold on the Puma website from day one.

Released in March 2020 just as the pandemic shutdowns take effect, Nintendo’s game “Animal Crossing: New Horizons” has sold 5 million digital copies, the most titles on console in a single month. , according to Nielsen’s SuperData, which analyzes the gaming industry. Its popularity has fueled demand for the Nintendo Switch, which has also sold on several websites.

Puma has partnerships with 10 companies and brands, according to its website, ranging from an early 2000s-themed collection with the Bratz children’s toy to Gwyneth Paltrow’s luxury lifestyle brand Goop.

Shannon Liao contributed to this report.

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