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Ice cream maker Woke Ben & Jerry’s has unveiled a new flavor, the proceeds of which will go in part to support left-wing Rep Cori Bush’s $ 10 billion anti-police bill to fund and replace cops by social workers in some incidents.
A portion of the proceeds from the sale of the flavor, called “Change is Brewing,” will be donated to “grassroots groups working to transform public safety in America,” according to Ben & Jerry’s.
And when customers browse the Ben & Jerry’s site to purchase ice cream, they are invited to “join the black life movement and support the People’s Response Act!” “
Customers can then sign up to receive emails and letters regarding the invoice.
The Vermont-based ice cream maker announced the new flavor on Monday as a limited batch flavor of cold-brewed coffee ice cream with marshmallow swirls and fudge brownies.
The company’s “head of American activism”, Jabari Pall, announced the flavor at a press conference Monday alongside Bush herself.
“Flavor supports the worldview in which every community is safe and everyone, including blacks and browns, can thrive,” Pall said Monday at the event.
The ice cream batch was developed in partnership with black coffee and tea company Blk & Bold and Greyston Bakery of New York City.
The graphic on the pint, designed by artist Laci Jordan, features a black woman painting the word “liberation”.
Ben & Jerry’s also partnered with the Movement for Black Lives to roll out the new flavor.
The announcement comes after Bush, a Democrat from Missouri, introduced the People’s Response Act in June in an effort to establish a new public safety division within the Department of Health and Human Services.
The new division would use non-police first responders for emergencies involving mental health issues, substance abuse or a handful of other situations, depending on the text of the bill.
“I am the congressman from St. Louis and I am proud to be the congressman from St. Louis, to be someone whose work grew primarily out of the Ferguson uprising,” Bush said Monday, referring to his time organizing in Missouri following the 2014 police murder of Michael Brown.
“For decades our communities have suffered from the violence of intentional divestment and underfunding.
“Our health care, our education, our homes, our green spaces have all gone to ruin while our per capita police spending has continued to increase to its current level, one of the highest in the country,” a- she declared.
Bush – 45, a member of “The Squad” – made headlines earlier this year for spending nearly $ 70,000 of her campaign funds on personal safety even as she pushes fundraising for the movement. police officer.
“I will make sure I have safety because I have now had attacks on my life and I have too much work to do, there are too many people who need help right now”, she said in an interview with CBS in August. expenses.
“If I end up spending $ 200,000, if I spend another $ 10 on it – you know what, I can be here to do the job. So suck it.
“Police funding has to take place. We have to fund the police and put that money in social safety nets because we are trying to save lives.
This is not the first time that Ben & Jerry’s has made waves for its activist positions. The company announced earlier this year that it would stop selling ice cream in the occupied territories in Israel.
The move led a number of US states to part ways with the parent company of Ben & Jerry’s Unilever and sparked pro-Israel protests against the ice cream maker.
Unilever, owner of the famous ice cream company which has announced plans to stop selling its products in the occupied territories, has been criticized by a number of government officials, including Israeli Prime Minister Naftali Bennett, over this controversial decision.
Bennett said the boycott would have “serious consequences”.
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