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Disney CEO Bob Chapek mentioned today at Goldman Sachs 30th Annual Communacopia that Shang-Chi and the legend of the ten rings releases on Disney + on Friday, November 12, which the studio refers to as Disney + Day.
It’s a consumer day celebrating services. “We will surprise people with offers and it will be an annual thing,” Chapek said. “We’re going to have new releases of content against one of our four key franchises.”
It even mirrors what Netflix is doing this week. You can read what else is happening that day below.
Chapek acknowledged at the conference, “We love the theatrical show,” those remarks coming from the CEO of a studio that experimented with controversial distribution models during the pandemic while keeping the latest Marvel film only on a theatrical window reporting over 305 million WW.
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What did he learn with these different Disney + distribution channels in PVOD in day and date theaters? “What we’ve locked in is flexibility, being a consumer-focused organization,” says Chapek.
“Some of our movies will have short windows,” he said, pointing to Disney Animation’s upcoming Thanksgiving release. Charm who will go on service after 30 days of theater in time for Christmas. Chapek doesn’t think this is a way to cut his income, but rather to capture the majority of people who will see him first in a movie theater and then give service that extra boost over the end of the holidays. ‘year.
Outside Shang-Chi, here’s what else happens on Disney + day:
–Jungle cruise will become available free of charge on the subscriber service
–the new Disney + Original movie Home Sweet Home Alone, a reinvention of the popular vacation franchise to debut
-an brand new original series of shorts from Walt Disney Animation Studios titled Olaf presents, who sees Frozensnowman telling several classic Disney tales as only he can.
–Disney home streaming debut + of Walt Disney Animation Studios fan favorite shorts including Frozen fever, Oscar winning shorts Feast and Paperman, Oscar nominated Mickey Mouse short, Get a horse! and more. There is also the animated short Hi Alberto by Pixar which features characters in their characteristic photo Luca.
–A new short film by The simpsons which pays homage to the flagship brands of Disney +
– the first five episodes of season 2 of The world according to Jeff Goldblum by National Geographic
–A special celebrating the origins and legacy of Star wars‘legendary bounty hunter, Boba Fett
– A special celebrating the Marvel Cinematic Universe on Disney + with an exciting look to the future.
–Sick, an original series starring Michael Keaton, which will air in international markets as part of the Star general entertainment content offering.
“The first Disney + Day will be a large-scale celebration of our subscribers across the company,” Chapek said in a statement following the Disney + 2nd Anniversary conference. “This Appreciation Day brings to life our mission to entertain, inform and inspire fans and families around the world with the power of unprecedented storytelling, and will become an annual event that will be amplified in our global companies. “
Additionally, in honor of Disney + Day, Disney + will debut in South Korea and Taiwan on November 12 and Hong Kong on November 16.
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