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Slack has been talking about expanding beyond text messaging for some time. Today at Dreamforce, Salesforce’s customer conference this week, he announced Clips, a way to leave short video messages for people to watch at their leisure.
Slack CEO Stewart Butterfield sees Clips as a way to connect with colleagues when a full 30-minute meeting isn’t really necessary. Instead, you can let people know what’s going on with a short video. “Clips are a way to record yourself on your screen. And the idea is that most meetings shouldn’t require us to be together in real time, ”Butterfield said at a Dreamforce press event yesterday.
He added that these video clips provide more value because you can still get the point that would have been presented in a full meeting without having to attend to gain access to this information. Additionally, he says the videos create an audit trail of activity for archival purposes.
“It’s easily shared with people who weren’t there, but [still] get the update. It’s available in the archives, so you can go back and find the answers to your questions or trace the roots of a decision, ”he said. It’s worth noting that Slack first pitched this idea last October and announced a first beta to customers last March, when they hadn’t even named it yet.
He admitted that this may force people to rethink the way they work, and depending on the organization, it may be more difficult in some places than others, but he believes the value proposition of freeing up employees to quit ‘They meet less and work more will ultimately motivate people and organizations. to try it out and then integrate it into their way of working.
Clips builds on the Huddles tool released earlier this year, which is a way via audio to have casual water cooler-type conversations, again to reduce the need for a full-fledged meeting. when people can get together for a few minutes, solve a problem, and get back to work. Butterfield says Huddles has had the fastest adoption of any new ability since he first launched Slack.
In March, in a Clubhouse interview with SignalFire investor Josh Constine (who is also a former TechCrunch reporter), Butterfield said the company is also working on a Clubhouse tool for businesses. However, the company did not announce any similar tool this week.
The company also announced 16 integrations with Salesforce that span the entire Salesforce platform. These include the sales-focused trading room and customer support incident response called Swarms announced earlier this month, as well as new connections to other tools in the Salesforce family of products, including MuleSoft and Tableau and industry-specific integrations for banking, life sciences, and philanthropy.
In case you forgot, Salesforce bought Slack late last year in a mega-deal worth nearly $ 28 billion. Today, as a member of the CRM giant, the company continues to build on the platform and product roadmap it had in place prior to the acquisition, while incorporating integrations across the entire Salesforce platform.
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