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Twitch struck a deal with the National Music Publishers Association after months of animosity between the music industry and the Amazon-owned streaming giant. As Variety reported, the deal is not a full license agreement, but rather appears to be the basis of a partnership between Twitch and the music publishers.
The announcement says Twitch has created “a new process that participating music rights holders can opt in to report certain uses of their music, to deal with when creators inadvertently or accidentally use music in their streams.”
Based on the announcement, it looks like the deal between NMPA and Twitch will make it easier for music publishers to find and report streamers who are using their music. The deal does not appear to immediately change the rules regarding the use of music for streamers, who have faced a wave of DMCA takedowns over the past year.
The announcement also says the deal will pave the way for some music publishers to opt for potential collaborations with content creators. NMPA President and CEO David Israelite said the deal would benefit both the music industry and the Twitch community while respecting the rights of songwriters. The majority of the ad talks about the tools and benefits granted to music publishers, but it doesn’t say how this deal will benefit Twitch streamers.
Twitch has had issues with the music industry in the past, even receiving official letters from the Recording Industry of America, regarding copyright violations on its platform. Twitch even muted a live Metallic concert during Blizzcon to avoid a DMCA strike.
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