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Can you make a successful advertisement just by showing viewers the face of Ryan Reynolds? Ryan Reynolds himself has decided to make a formal investigation into the matter, through his company MNTN with Maximum Effort in Creative Performance Advertising. In a new promotional ad meant to help spread awareness of MNTN, Ryan Reynolds and one of the company’s marketing analysts have an experiment: They run two different ads for the company – with a single ad using Ryan Reynolds as a carrier. speech – and measure the level of ad reach and impressions they got from each. Turns out, consumers would rather NOT see Ryan Reynolds face trying to sell them something.
Check out the official “Do Ryan Reynolds Ads Work?” by MNTN. poll below!
Reynolds captioned the video with the humble humorous note that “My Face is trying not to take these MNTN results personally.”
Here’s the full breakdown of Ryan Reynolds’ advertising experience – and the details of MNTN and Maximum Effort – done in the signature style of the company (i.e. in the voice of Ryan’s on-screen character. Reynolds):
Are Ryan Reynolds Ads Working? We decided to find out!
Ryan Reynolds decided to put himself to the test. His company Maximum Effort recently created two commercials for MNTN, the fastest growing streaming TV advertising company, to serve on the MNTN platform. One ad included Reynolds and the other only included his voiceover. Both ads were uploaded using the MNTN platform. There was a selected target audience of people who worked in marketing with site visits defined as a key measure of success.
In a surprising twist, the ad without Ryan Reynolds worked better. The video without Ryan generated 117% more visits to the site than the video with Ryan.
You can see MNTN Customer Success Specialist Imani Clark explaining the results to Ryan, who is also MNTN’s Creative Director, in the video. [above].
This torture test shows how easy streaming TV ads can be with the MNTN platform, as well as how advertisers can A / B test their creation in real time and optimize performance.
MNTN / Maximum Effort is just a pie that Ryan Reynolds (who quickly and quietly becomes a sort of mogul) has his finger on. Its alcohol brand Aviation Gin has sold big; His Mint Mobile wireless business is doing well and he even has a football team alongside Always Sunny … and Mythic Quest creator Rob McElhenney. That doesn’t even count its production companies. With Marvel’s Deadpool 3 on the horizon, plus his side empire, beautiful wife, and family … now is the best time to be Ryan Reynolds.
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