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As previously promised, USB-IF has officially announced new branding details that it hopes will ease the confusion around USB-C cables. The USB-IF (USB Implementers Forum) says these new efforts will “unify the consumer brand” for cables based on the USB4, USB Type-C and USB Power Delivery specifications.
As we’ve detailed in the past, it can be quite confusing trying to find the right USB-C cable for your devices. Even though the connectors all look the same, USB-C cables all meet different standards for power speed, data transfer, and more. Here are the highlights of the USB-IF announcements today:
- USB-IF establishes new certified USB Type-C cable logos to display cable power capabilities in watts, clearly indicating 60W or 240W support as defined by the USB Power Delivery 3.1 specification.
- Certified USB4 logos updated in parallel to unify the brand through the Certified USB Logo Program.
USB-IF explains:
USB Implementers Forum (USB-IF), the support organization for the advancement and adoption of USB technology, today announced new power rating logos of certified USB Type-C® cables to clearly indicate consumers the power capabilities of USB-C® cables. Certified USB Type-C cables will now feature logos highlighting support for 60W or 240W power as defined by the recently released USB Power Delivery (USB PD) 3.1 specification.
Of course, that still won’t solve the problem of accessory manufacturers failing to comply with full USB-IF standards. This is why the organization says consumers should always “buy certified products from trusted sources that display USB-IF certified logos on the packaging, product sheets or device, charger and cable itself. same “.
It remains to be seen whether these new branding details of USB-IF lead to more clarity in the cluttered USB-C ecosystem. Nevertheless, the organization hopes that “certified USB solutions guarantee interoperability and backward compatibility in the market”.
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