Bandai Namco Group has announced a new mission, vision and logo, which are expected to be implemented from April 2022.
“With intense competition in today’s rapidly changing global market and increasingly diverse consumer needs, this move aims to strengthen the All Bandai Namco concept in each region while leveraging the individuality of each group company. “Bandai Namco said in a press release. “Our ultimate goal is to further strengthen the Group’s brand value around the world. “
Get the details below.
1. About our new goal
The purpose of Bandai Namco expresses the reason for our existence and why we conduct our business and business activities. Its wording was developed on the basis of internal and external surveys, as well as discussions among employees around the world. From April 2022, our focus will be the ultimate definition of who we are as a company and will shape the vision and strategy for our next medium term plan.
—Fun for everyone in the future
Bandai Namco exists to share dreams, fun and inspiration with people around the world. By connecting people and companies in the enjoyment of unique entertaining products and services, we are working to create a better future for everyone.
2. About our new logo
Our current logo expresses the merger of Bandai and Namco which was created during the integration of the two companies. It will be replaced by a new logo that reflects our new goal. All businesses with “Bandai Namco” in their name will use this logo. And, in principle, companies with and without “Bandai Namco” in their name will display this new Group logo on all their products and services. This will allow us to bring together the value of all our products, services and labels under one logo and to elevate the brand value of the Bandai Namco Group in the global market.
New Bandai Namco logo used with Purpose (mainly for corporate documents etc.):
New Bandai Namco logo (mainly for products and services):
The new logo’s speech bubble pattern, “Fukidashi” in Japanese, expresses the brand’s potential to connect with people around the world and inspire them with amazing ideas. The speech bubble also represents the manga culture of Japan which has become so popular everywhere. The logo represents our determination to communicate with fans around the world, to connect with our fans and to create entertainment unique to Bandai Namco. The magenta used as the pattern color not only represents diversity but also creates a bright and fun impression and is easy to replicate.
The spirit of our new purpose
With the start of our next medium term plan in April 2022, our new focus will be the ultimate definition of who we are as a company. It was developed on the basis of internal and external surveys and discussions among employees around the world, whose opinions and ideas have guided and inspired us.
The idea of connecting and working together to create things is fundamental to our goal. Bandai Namco entertainment connects fans around the world. By providing pleasure to people all over the world, we make them smile and help them achieve happiness. That’s why Bandai Namco exists.
Our goal expresses clearly and succinctly how we have always sought to connect with fans around the world, developing and sharing with our fans by creating innovative intellectual property, products and services. Together with our fans, we will create a new era for Bandai Namco, proudly communicating the reason for our existence.
Masaru Kawaguchi, President and Managing Director Bandai Namco Holdings Inc.
