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Whenever a business reveals a new logo, it’s common to hate that new logo until everyone is tired and moved on. The latest victim in this unsuccessful cycle is Bandai Namco, a game publisher who has had the same red / orange / yellow logo since the two entities merged in 2005. Today, the company is finally refreshing its corporate identity with a new picture. .
Here is the logo we all know:
And from April 2022, here is the logo we will all have to get used to:
Bandai Namco explains the change in a press release, detailing the reasoning behind the logo and its new corporate purpose. With the slogan “Fun for All into the Future”, the publisher’s goal is: “Bandai Namco exists to share dreams, fun and inspiration with people around the world. Connecting people and companies in the enjoyment of unique entertaining products and services, we “work to create a better future for everyone.” “
The logo he has used for over a decade “expresses the merger of Bandai and Namco”, but the new one will represent this new goal:
“The speech bubble pattern of the new logo,” Fukidashi “in Japanese, expresses the brand’s potential to connect with people around the world and inspire them with incredible ideas. The speech bubble also represents the manga culture of the Japan which has become so popular everywhere. The logo represents our determination to communicate with fans around the world, to connect with our fans and to create entertainment unique to Bandai Namco. “
As you might expect, this new logo is very much hated. It’s a big change from what we’re used to, but it seems the biggest gripe is that it’s nowhere near as fun or interesting to watch. With this logo, Bandai Namco could be an online bank or broadband provider. Too bad.
We’re not too worried about any of this – again, this will soon become the norm and we’ll never talk about the Bamco logo beyond this point – but what do you think? Tell us in the comments section below.
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