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Google has stopped working on its Plex service, which aimed to let you do your banking through the Google Pay app. The service was supposed to allow users to sign up for checking or savings accounts offered by various traditional banks which the user would then manage through the app. According to a report by the Wall Street newspaper, Google canceled the project due to a series of missed deadlines and because an executive who lobbied for the project left the company.
Plex was not supposed to put Google in direct competition with banks, according to reports released before the company revealed the schedule and information in its official announcement. Instead, Google was planning to partner with various financial institutions that reportedly provided accounts with no monthly or overdraft fees and no minimum balance. Like other online banks, Google’s app reportedly allowed users to set goals like savings goals and direct deposit. Some of the Google banks were planning to partner with Citi and SEFCU.
In a Friday email, Google said The edge that he still believes consumers are asking for easier ways to pay for their purchases both online and in person, but will now focus on “digitally activating banks and other financial service providers instead. than to serve us as the provider of these services. So it’s possible that we might see some of Plex’s features show up in Google Pay at some point – or we might just see Google continue to work on its redesigned Google Pay app.
While there are still other options for people who want online banking with decent apps, it’s unfortunate that Google has canceled this project. Not only would this have prompted more traditional banks to step up their mobile app game, but a great feature like this being removed before its release doesn’t help Google’s reputation for not sticking to the products it does. ‘he throws. Still, it’s better if Google put a stop to it now if it doesn’t make a commitment – as a former Google Wallet debit cardholder, I can say from personal experience that having to deal with changing the the way you pay for things is a lot more painful than, say, having to find a new way to read RSS feeds.
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