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The Last night’s game was billed as “The Return”, with Tom Brady returning to Gillette Stadium to face former coach Bill Belichick and former team, the New England Patriots.
The truth is, this time around, the hype was almost underrated.
For much of the match in prime time, rain lashed out at the Foxborough, Massachusetts venue. The score was low, tight, and alternated between the hometown hosts and the Tampa Bay Buccaneers. Blocked by Belichick’s playbook, the iconic Brady didn’t even throw a touchdown-winning pass and everything could have turned aside for the Sunshine State Super Bowl champions if the Pats kicker’s last-minute boot , Nick Folk, had not rebounded.
Still, in the end, the Bucs clinched a 19-17 victory and Brady squeezed the NFL all-time distance record with a smooth 28-yard throw to teammate Mike Evans. Overall, for you mathematicians, seven-time Super Bowl winner Brady has a superb legacy of 80,058 passing yards – and the 2021-22 season has barely begun.
Nothing but love. #The return
(Going through @NFL) pic.twitter.com/OlLf8jfwmd
– Sunday Night Football on NBC (@SNFonNBC) October 4, 2021
Yet for all those stats and the blood test between Brady and Belichick (the two had a long private conversation in the locker room after the game), the real numbers are Nielsen’s.
And those numbers look pretty good.
In the unadjusted quick affiliates last night SNSF captured a 6.0 among the coveted 18-49 year olds and around 22 million viewers.
Now those results will dramatically increase once the time zone-adjusted data becomes available and could end up just below an audience of 30 million people. However, right now, Week 4 of the NFL’s flagship show on NBC is up 58% in the key demo and 62% in viewership in the early digits compared to the 30-28 victory of the Green Bay Packers last week against the San Francisco 49ers in September. 26.
This Week 3 grid battle reached 20.2 million viewers on NBC in final numbers. Looking at the larger landscape, the total audience reach for the Packers and 49ers followed nationwide reached 21.1 million when streaming on the Peacock, NBC Sports Digital and NFL Digital platforms. were added by the company owned by Comcast.
As it stands, the Bucs vs. Pats got into a fight last night with the Top 5 Sunday NFL games.
With the Patriots game against the Indianapolis Colts on November 4, 2007 in first place with 33.8 million viewers, the December 30, 2021 game between the Dallas Cowboys and the then Washington Redskins occupies fifth place. place with its SNF audience of 30.3 million.
How good last night SNSF arrives at this exalted list will be known later.
We’ll update these NFL numbers when we get them on a night that NBC easily won.
In the meantime, beyond professional football, CBS reigned supreme-hour Sunday with the latest installment of 60 minutes, which earned a demo rating of 1.5 and 9.93 million viewers. This provided a sufficiently generous audience for broadcast through the network of Star Trek, which closed the evening.
America’s Funniest Home Videos returned to ABC on Sunday for its Season 32 premiere (0.4, 4.57 million) slightly down in demo rating, but up from its October 2020 opening (0.5, 4, 27 million). After the longtime comedy music video show, Celebrity Wheel of Fortune (0.6,4.48M), which marked the peak for ABC, Supermarket scan (0.4, 2.80 M) and The recruit (0.3, 2.98 M).
Fox’s Sunday primetime peaked with a new episode of The simpsons, achieving a demo rating of 0.5 and 1.43 million viewers. The big North (0.3,095 million) was the least watched and lowest rated program on the evening’s network.
The busy CW Sunday night was the cover of the IHeartRADio 2 Music Festival Night (0.4, 0.34 M)
Check out our table below:
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