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Gary Gastelu on the 2021 Cadillac Escalade
It looks like Ford and General Motors aren’t headed for a bruise after all.
The automakers said on Sunday that they had agreed to settle a lawsuit brought by GM against Ford in July over Ford’s use of the BlueCruise name for its upcoming hands-free electronic driving assistance system.
GM has argued that BlueCruise infringed the trademarks it owns linked to the Super Cruise brand name, which it uses for a similar feature that it launched in 2017.
| Teleprinter | Security | Last | Switch | Switch % |
|---|---|---|---|---|
| F | FORD MOTOR CO. | 14.37 | +0.22 | + 1.55% |
| DG | GENERAL MOTORS CO. | 53.98 | +0.85 | +1.59% |
Both systems use hyper-precise mapping, GPS, sensors and facial recognition systems to enable hands-off cruise control on pre-certified sections of highway where they can operate safely.
GM had previously said it had engaged Ford in talks before filing a complaint, which its rival called “meritless and frivolous.”
Terms of the settlement have not been released, but GM representative Darryl Harrison told Detroit News it was resolved “out of court.”
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Ford spokesman Mike Levine tweeted Monday that he “can’t wait to see BlueCruise on additional vehicles” after its planned launch on the Mustang Mach-E and F-150 this year.
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