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As Apple continues the incredibly successful transition to Apple Silicon chips in the Mac, Intel continues to downplay the threat. The chipmaker has posted a new YouTube video claiming to have brought Apple fans together “to help them see the power of the PC.”
In the four-minute video, which Intel describes as a “social experiment” to “break the spell,” the company took 12 “true Apple fans” to a focus group. Apple fans were taken to a room that looks like an Apple Store on the pretext that they had a preview of “upcoming devices,” according to Intel’s Ryan Shrout on Twitter.
“Total customization. Many modes. Endless game. We brought together 🍎 fans to help them see the power of the PC, ”says Intel.
Participants then asked questions and showed a variety of features that were actually available on PCs that you can purchase today.
- Do you want to personalize your computer?
- What is your laptop missing?
- What if your laptop could fold into a tablet?
Shrout says all reactions from people in the video are “real” and “unscripted.” You can watch the full video below to see for yourself.
Since Apple began the transition from Intel to Apple Silicon on Mac, Intel has made various attempts to minimize the threat from Apple. Intel’s “GoPC” ad campaign has run across the web, social media, TV, and more, touting things that users can do on a PC but not a Mac. The company even brought in former “I’m a Mac” star Justin Long for the ads.
What do you think of Intel’s attempts to downplay the Apple Silicon threat? Let us know in the comments!
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