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ViacomCBS today announced a new multi-year distribution agreement with the company Jeanie Buss WOW – Wrestling Women, marking the league’s return to television. WOW was on AXS TV from 2019 to 2020.
New episodes of WOW will be launched in syndication over the weekend in fall 2022. ViacomCBS Global Distribution Group has already obtained clearance in 160 markets, representing 70% of the United States through licensing agreements with agreements that include owned and operated stations by CBS and Sinclair Broadcast Group. The historic seasons will be available on the CW Seed and Pluto TV platforms, expected in December 2021.
Lakers owner Jeanie Buss is the money behind the show, which she called “a passion project.” It was created by David McLane, who also created the original embodiment of the female wrestling series. GLOW.
“I grew up in the title 9 era, and there are so many female athletes, so many college programs that women can participate in, and there isn’t enough space for female athletes to go through all of this. training and that hard work they’ve done for years, “Buss said in 2016 when she helped restart the 20-year-old property.” I believe that WOW shows that women can become a professional athlete and earn a living in this country and be able to have fun and continue to train.
Bringing talented women into a predominantly male arena is a family tradition. Buss’s father Jerry, who bought the Lakers in 1979, was one of the first NBA owners to hire cheerleaders – and insisted they actually know how to dance. He also hired an internal group, which plays games to this day. Both were part of his vision for “Showtime,” an entertainment-centric mentality that became the hallmark of the team in the 1980s.
“Introducing women through wrestling has long been very important to me, and we are now presenting the epitome of sports entertainment that will highlight the athleticism of these superstars as we reintroduce WOWJeanie Buss said in today’s announcement. “Our partnership with the entire ViacomCBS Global Distribution Group family allows us to continue our mission of providing wrestling fans and WOW Superheroes what they all deserve: a global platform for a dedicated women’s wrestling league.
“We are delighted to partner with Jeanie Buss and David McLane to create a meaningful global footprint for WOW and expand our diverse and world-class content portfolio, ”said Dan Cohen, President of ViacomCBS Global Distribution Group. “This series offers audiences unique, captivating and creative entertainment featuring female ‘superheroes’ in the ring, behind the cameras and in all aspects of the business. In the United States and abroad, we believe this is an event program that will make some noise in the market. “
Former WWE World Champion AJ Mendez will provide full-color commentary on each broadcast. The new iteration will feature the return of world champion WOW The Beast and former world champion Tessa Blanchard in the square circle.
Buss and Mendez will be the executive producers, while WOW creator and founder McLane is the executive producer of the production, along with two-time Emmy nominee Nick Staller. ViacomCBS Global Distribution Group distributes the series in the United States and internationally.
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