Apple’s online store and Apple Store app purchase system are down ahead of pre-orders for the Apple Watch Series 7, which are expected to begin at 5 a.m. PT in the US.

apple store down
“You’re … early,” reads the Apple Store post when visiting the US website, which reminds us that device pre-orders begin at 5:00 a.m. Apple has been pre-ordering new devices at this time since last year.

The ‌Apple Watch Series 7‌ models are available for pre-order in more than 50 countries around the world and will launch on Friday, October 15.

Those hoping for an Apple Watch Series 7‌ on launch day should aim to place an order just as the ‌Apple Store‌ appears as there have been rumors of supply constraints.

Pricing for the ‌Apple Watch Series 7‌ starts at $ 399 for aluminum models, available in Midnight, Starlight, Green, Blue, and (PRODUCT) RED. Stainless steel and titanium models are also available at a higher price.

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