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Over 4 million people have claimed PC Building Simulator for free from the Epic Game Store in just over 24 hours.
PC Building Simulator, which normally costs £ 14.99, became Epic’s weekly free-to-play game at 5 p.m. on Thursday, October 7.
Then, just after 8 p.m. yesterday on October 8, Epic tweeted that PC Building Simulator had already been claimed by over 4 million gamers.
PC Building Simulator is our free game this week and has already been claimed by over 4 million players?
As part of the celebration, the DLC for PC Building Simulator is 10-50% off!
Find out: https://t.co/4ad3oU2ruo pic.twitter.com/oHNVTXFhj4
– Epic Games Store (@EpicGames) October 8, 2021
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It’s an incredibly popular giveaway for a game that first launched in January 2019.
PC Building Simulator, which was created by Romanian independent developer Kiss Claudiu and published by The Irregular Corporation, does exactly what it says on the tin: it lets you start and grow your own computer repair business. while learning to diagnose, repair and build PCs. It contains over 1000 real-world parts from manufacturers like AMD, NVIDIA, and ASUS, and has a free build mode where you can use all of these to build your perfect PC. People love this game – it has “overwhelmingly positive” user review status on Steam.
Thanks to the high-profile lawsuit between Epic and Apple, we know it costs Epic an arm and a leg to take on Steam with its own store. The Epic Games Store releases free games every week and has won a number of eye-catching PC launch exclusives since it went live in December 2018. And in May of this year, we learned how much Epic has paid per title for. the free games released in the first nine months of the life of the Epic Games Store.
A spotted document and tweeted by GameDiscoverCo Founder Simon Carless lists every free game released on the Epic Games Store in the nine months leading up to September 2019 – and how much Epic paid for each of them.
Want to know how many dollars the developers of these “free” Epic Games Store games received and how many copies were collected? Here are the first 9 months until September 2019.? pic.twitter.com/5hkLb1VEjj
– Simon Carless (@simoncarless) May 3, 2021
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The list told us, for example, that Epic paid $ 1.4 million to get Subnautica as a free game. Team Meat’s wonderful Super Meat Boy, on the other hand, costs just $ 50,000. Elsewhere, Funcom’s Mutant Year Zero cost $ 1 million, while the brilliant Fez cost $ 75,000.
Interestingly, the document showed what really matters to Epic: the cost of user acquisition. This is calculated by dividing the “redemption price” by the number of new Epic accounts secured by the free play. So in the case of Subnautica, which was repurchased 4.4 million times, the user acquisition cost was $ 1.74. That is, Epic estimates they spent $ 1.74 to acquire each user who purchased Subnautica.
I wonder if Epic is happy with the user acquisition cost for PC Building Simulator? The contest ends at 4 p.m. UK time on October 14.
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