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March is upon us and, for Apple, the month is rather busy. Major software updates will likely be released and a service-rich event is announced for the end of the month. A number of new rumors about computer hardware could materialize at any time. Here is our preview of the hectic month of Apple:
Mars Apple Event
In recent years, Apple has held special events in the spring, including the original unveiling of the iPhone SE, the launch of a 9.7-inch iPad Pro and 9.7 iPad events. inches to $ 329. While the Apple Developer Conference and the September iPhone event are virtually guaranteed, the spring events are not as certain – as in 2016.
The spring Apple event this year is however almost immutable. BuzzFeed first outlined the time and place (and the focus on the press and magazine service), then Bloomberg was the first to point out that Apple would also preview its new video service.
Apple has not yet announced its next special event, but reliable reports indicate Monday, March 25, at the Steve Jobs Theater at Apple Park in Cupertino, California. It would be the first Apple non-iPhone event at Steve Jobs Theater, but it makes sense for Apple to use its beautiful headquarters in California, where Hollywood stars should be on the guest list.
For now, we are waiting for the official announcement of the event, which could happen in a day.
Services
What should we expect at this Apple event? From what we know up to now, it could only be software and new subscription services.
Apple News Magazines
Apple purchased the digital textbook subscription bundle service around the same time last year. Apple reportedly collaborated with magazine and newspaper publishers to secure the content of a subscription version of the Apple News app, and 9to5Mac discovered strengths for Apple News Magazines and more.
Magazine publishers would be more satisfied with the proposed revenue distribution than news agencies, however, there is still a big question about which publications will be included in the Apple service. We also do not know how Apple will set the price and will introduce the paid version of Apple News. Beam or autonomous only?
Apple TV and movies
News and magazines should only account for half of Apple's major changes to new services. Apple has also been working to create a new original video content company since June 2017, when it hired two of Sony TV's top executives to manage the effort.
Apple has signed content contracts with Oprah and created original television shows with talents such as Jennifer Anniston and Reese Witherspoon, Steve Carell, Aaron Paul and director JJ Abrams and Steven Spielberg, and many other big names d & # 39; Hollywood. In other words, it will not be the planet of the second part of the applications.
Apple also intends to offer subscriptions to other video services via its television application. The move would work a lot like the Amazon Channels feature. Viewers could subscribe to Apple's original video content service and / or pay for HBO or other premium video channels with their own subscription streaming services. Of course, Apple would retain a percentage of the income from the transaction.
Just like Apple News Magazines, we do not yet know what to expect for marketing and positioning Apple's video services.
Wildcard: Games
A third Apple subscription service opportunity that has emerged is an unconfirmed plan of App Stores games. Cheddar was the first to post discussions on a monthly subscription service including unlimited access to iOS games on the App Store.
IOS 12.2 and HomeKit TVs
The new Apple services should be included in the next beta software updates: iOS 12.2, tvOS 12.2, watchOS 5.2, macOS 10.14.4 and perhaps HomePod 12.2. Apple's news and magazine subscription service should be included in the next software update, but Apple's video service is not expected to debut until this fall, despite the spring preview.
iOS 12.2 will also bring Apple News to Canada (United States, United Kingdom, and Australia) with bilingual support for English and French – a first for service. Four new Animoji are also presented with the software update, including giraffe, shark, owl and warthog. The Apple Wallet app also provides for interface updates before the new credit card with potential expense tracking features.
Software updates also include support for smart TVs as smart home accessories via the Apple HomeKit framework. The LG, Sony and Vizio smart TVs will work with AirPlay 2 and will appear in the Home application for remote control, automation and Siri support. Samsung smart TVs will not work with HomeKit, but AirPlay 2 support adds to a new Apple Movies and TV Shows app.
iOS 12.2 also extends the Control Center Remote Control thumbnail to work with HomeKit TVs, not just TVs connected to Apple TV.
Wildcard: iPad, iPod, AirPods
Apple's brisk walk is virtually guaranteed to provide new services, previewed or published, and software updates currently being tested as beta versions, but what about all this rumored material?
Last month, we discussed in detail how Apple could release rumored material in March, April, and May without an Apple event based on service focus by the March 25th event.
The BuzzFeed report excludes the second-generation AirPods and the iPad mini-update, but rumors about both devices would not have slowed down. Ming-Chi Kuo, a reliable supply chain analyst, expects the new AirPods and Apple's late release of AirPower to take place by the end of June.
Kuo also expects processor updates to touch the iPad mini and the iPod touch, and the 9.7-inch iPad will be replaced with a resized version of 10 , 2 inches. Kuo is silent about the iMac and MacBook 12 inch updates, both of which have not been updated last year.
Aside from the hardware, Apple will be doing a lot of news throughout this month, but we are still hoping for new and improved ones, especially the first AirPod customers.
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