Apple launches a huge index on the launch of video streaming

After months of speculation, Apple has announced that it would be one of the most interesting events of the tech giant for a very long time.

The company sent invitations this morning to an event held in its California headquarters on March 25, during which Apple's boss, Tim Cook, is expected to announce a highly anticipated streaming service.

Apple should also reveal its intention to launch a subscription service to a magazine and magazine considered a "Netflix for magazines".

It's been almost a year since Apple announced the acquisition of Texture, a digital magazine service that allows users to subscribe to more than 200 magazines for about $ 10 a month.

And the iPhone maker would have worked for more publishers and news organizations to join us. According to Apple, publishers (who have seen Google and Facebook gobble up a lot of online advertising revenue) are convinced that they can attract a large number of new readers and that, in return, Apple shares the revenue.

But the main focus of the event will likely be the launch of Apple's video streaming platform.

An invitation sent to reporters included a video of the countdown of the film reel and the message "It's the show time".

Apple has invested more than $ 1.3 billion in its video streaming launch, including a partnership signed with Oprah.

The company has already released two original series of videos on Apple Music, a reality show Planet Of The Apps and a spin-off of Carpool Karaoke, which would appear on the service. He has also acquired rights to exclusive content, including The Elephant Queen, a wildlife documentary directed by renowned filmmakers that debuted at the Toronto Film Festival last year.

While Apple was turning to Hollywood, previous reports announced that actresses Jennifer Aniston and Reese Witherspoon and Star Wars director, JJ Abrams, would join Apple for the event.

In a recent call for results, Cook confirmed that Apple was planning to produce its own shows, which would allow it to compete with streaming giants TV, Netflix and Amazon Prime, who have invested heavily in the original content.

"We will participate in the world of original content," said Cook.

Headset AR rumor for 2020

This month's event is part of Apple's broader efforts to strengthen service-related activities with the goal of increasing recurring revenue streams in the face of declining revenues. iPhone sales.

But the next big game of the company in the field of hardware should be an augmented reality headset. Apple has invested a lot of money and has focused its efforts on developing its AR chops for iPhone and iPad and has encouraged developers to create new AR applications for its devices.

Cook did not hide what he sees as the huge potential of RA. "In a few years we will not be able to imagine our lives without AR, it's such a profound platform," he said in a recent television interview.

It is therefore not surprising that the renowned analyst Apple Ming-Chi Kuo reports rumors that the company wants to have a AR headset ready for the market in 2020.

According to Kuo, the company's AR glasses will be marketed as iPhone accessories and will primarily play a display role while wirelessly transferring computer, networking and positioning demands to the iPhone.

Such an approach would allow Apple to keep the glasses or headphones relatively thin and light, instead of trying to pack all the processing equipment into the portable device.

A previous Bloomberg report also included the release of an Apple AR headset by 2020.