Netflix wants to do more interactive shows after the success of Black Mirror: Bandersnatch



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Netflix plans to create more interactive TV shows after Black Mirror: Bandersnatch, the Choose your own adventureTodd Yellin, Netflix VP for Netflix products, said in Mumbai on Tuesday in a keynote address Variety.

"It's a huge success in India, around the world, and we realized that, wow, interactive storytelling is something we want to bet on more," he said. "We are duplicating this. So expect to see more interactive stories from here a year or two.

Although Black mirror is a dystopian series of science fiction, and Bandersnatch Netflix believes that future interactive shows may not be of the same genre. Yellin explained: "It will not necessarily be science fiction, nor necessarily darkness. It could be a crazy comedy. It could be a love story, where the public will have the choice, should she go out with him or with him?

During his speech, Yellin also pointed out that Netflix would produce much more Indian content, doubling the production of content each year exponentially. He highlighted the success of the original Indian series of Netflix Sacred Games, about a policeman chasing a suzerain for the crime. Yellin said, on average, two out of every three viewers Sacred Games lived outside of India, showing how culturally specific programming might find global appeal.

To make successes more global, Netflix will also bring its original content to more dubbed languages. The series of dark superheroes Academy of Umbrellas, in particular, is currently available in 25 languages; From here next year, it will be available in 30, according to Yellin.

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