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Shaquille O'Neal will join Papa John's Board of Directors, making him the first African-American director in a business that still suffers from the founder's various scandals.
O'Neal, an actor and NBA Hall of Fame member who has been investing in foodservice for years, will also invest in nine Papa John's pizzas in his hometown of Atlanta, according to a company press release. .
This is great news for a company that has seen sales in North America fall after several scandals involving its founder, John Schnatter, whose racist phone call last year reported sexual harassment at the workplace. work and nepotism in various places of Papa John's. Schnatter resigned as president after his words during the teleconference became public.
"In addition to her strong business acumen, Shaquille understands how to create lasting relationships with consumers and energize employees," said Steve Ritchie, president and CEO of Papa John's, in a press release. "I look forward to working with him as a board member and brand partner to advance the many initiatives we are taking in the organization to create even greater success for Papa John's and our parties. stakeholders. "
Since the Schnatter incident, Papa John's has picked up the coins.
Last year, the company lost $ 5.8 million to change its image, a process that included removing Schnatter's image of pizza boxes and other forms of marketing, according to CNBC. Its stock, which has a value of 1.48 billion dollars, is down more than 17% compared to last year, reports the site.
O'Neal owns or has owned a Krispy Kreme franchise, 27 Five Guys sites, a type of fried chicken in Las Vegas called Big Chicken and a Los Angeles restaurant bearing his name, Shaquille's.
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