Bragi confirms its leading position in the wireless headphones sector

Before Apple's AirPod, long before the Galaxy Buds or any of the ones we reviewed, the Bragi Dash was one of the first truly wireless headphones, the first to actually cut the cord. But they were also incredibly ambitious, promising a smart The headphones are a bit like a sci-fi movie, and this ambition seems to have had a negative impact: the company is now abandoning the trade of consumer goods, as previously reported by Wareable.

In a new press release sent by email to The edge Today, Bragi is strangely devoting only one line to discuss the company's release of his material: "In March 2019, Bragi sold the product business to a third party for focus on scaling up its technology. "This is our only insight into the future of existing Bragi Dash Pro Wireless Headsets – despite the fact that customers of the company are asking Twitter about patches, refunds and the availability of new products (the buds are out of stock) for some time.

The company's huge press release aims to convince readers that Bragi could do better as Software company, especially a company that can provide intelligent knowledge to other headphones and speakers from manufacturers.

In this sense, Bragi announces a partnership with Asia Universal Technology (which is itself a partner of a subsidiary of the semiconductor company MediaTek, highlights the press release) to "adapt the Bragi software and the software". IA to 10s of millions of headphones and the years to come. "

This is an ambitious goal for a company that has been pursuing these goals with moderate success for the past four years, but it is true that Bragi has telegraphed his desire to sell software rather than hardware. I wish the team good luck, but it may be the last time we hear about the Bragi brand; even if successful, it is rare to see a startup name on an intermediary software that discreetly powers the devices of another company.

Bragi does not say who bought the products business, so it is always possible that we have something more to write on this subject, if this company is revealed.