[ad_1]
This morning, the WSJ announced that Apple's streaming music service exceeded Spotify among US pay-per-view subscribers. He is now hoping to do the same in the Indian market at a significant price cut. The company's individual scheme in India is now 99 rupees per month (US $ 1.43), compared to 120 rupees per month (US $ 1.73) previously.
In addition, the price of the Apple Music student package went from 60 to 49 rupees per month; and the family plan is now 149 rupees a month, compared with 190 rupees a month before the price cuts.
The news was first reported by The Indian Express and was shared on social media.
The new lower prices are available for both existing and new customers, it seems.
India is a crucial market for streaming services and a newer battleground for major US technology companies, in addition to Spotify.
In March, YouTube Music and its premium subscription service, YouTube Premium, were launched in India, following Amazon and Google, which already operate their music services in the region. This year, Spotify also entered India in the midst of a complex license dispute with Warner Music, which impacted the number of tracks available.
But these companies do not just pretend to be dominating.
India today has a rich music scene that includes local actors like Gaana, JioSaavn (created by the merger of JioMusic and Saavn), Wynk and others.
And recently, JioSaavn and Gaana have both reduced their annual subscription prices by 70%. These cuts were aimed primarily at blocking customers for a year, moving them away from YouTube, Spotify and Apple. Recent cuts have pushed JioSaavn's premium level to 299 rupees a year, down 70 percent from 999 rupees. Meanwhile, Gaana Plus has been reduced to 298 rupees a year instead of 1098 rupees.
Apple does not disclose the number of Apple Music subscribers in India, but has 56 million subscribers worldwide.
The service was customized for the Indian market, with playlists featuring local music, including popular songs in regional languages such as Malayalam and Tamil, said The Indian Express. It also has 14 localized radio stations and deals with major Indian brands such as Saregama, T series, Zee Music, YRF, Universal and Sony.
[ad_2]
Source link