How did the Kardashians earn millions?

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Reality TV series Keeping in touch with the Kardashians has just returned for its 16th season, which means that the family's fierce battles and catch for their product lines are once again visible.

The series has been around for a little over a decade, and the fortune of the family is growing at the same time.

Kylie Jenner – who at the beginning of the series was only nine – is now 21 and a billionaire.

With a fortune estimated at $ 1 billion (760 million pounds sterling), according to Forbes magazine, the makeup magnate is by far the richest member of the ubiquitous Kardashian clan, led by matriarch and "momager" Kris Jenner.

However, the rest of his siblings are not exactly at the back of the couch for change.

Kim Kardashian West is a multi-millionaire with her own line of beauty, scents and "kimojis"; Kendall Jenner is an international model. Khloe Kardashian has her own jeans business American good sister and older sister Kourtney Kardashian has benefited from product promotion and collaborations with fashion retailers.

Blurring the staff and the professional, associated with their astonishing reach on social media platforms, has proven to be lucrative. The sisters together total 537 million euros, which allows them to prevent millions of dollars from exploiting pop culture.

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Alexander McKelvie, a business professor at Syracuse University, also believes that the show is carefully written.

"If you analyze the series, you will think it's very spontaneous," he said.

"But it's very likely that it's a careful scenario, planning and organization that provides a clear and compelling message about what producers and the Kardashian family want to reveal about them."

How did the Kardashians make their millions?

This season of Keeping up with Kardashians is centered on a "scandal" involving Khloe Kardashian, his former partner Tristan Thompson and an alleged "rapprochement" with Kylie Jenner's best friend, Jordyn Woods.

On the show, Khloe laments, "It's really bad, it's so public, I'm not just a TV show, like, it was my life."

Around the time the so-called rendez-vous came out, the Jordy Lip kit price, which consisted of a liquid lipstick and lip pencil, was part of a larger collaboration between Kylie and Jordyn, has been reduced by 50%.

He soon sold himself.

In an interview with The New York Times, Kylie Jenner said she did not know the price had been cut, adding, "I would never do such a thing."

But the fact is that the scandal has moved the units.

"Essentially, their entire lives are exposed all the time and I think it makes them more accessible to some consumers," said Alison Gaither, a beauty analyst for market research firm Mintel.

In this first episode, the public also sees Khloe during a photo shoot for his jeans company, Kim and Kylie discussing a collaboration in the field of perfumery, and her husband, rapper Kanye West, talk about your own projects.

Along with all this, Kourtney Kardashian's lifestyle blog, Poosh, was launched – much like Gwyneth Paltrow's website, but with much more flesh on the screen.

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Like most things Kardashian, Poosh was announced via Kourtney's Instagram account, just like Khloe's jeans activity last year, and the social media platform was critical to the success of Kylie's cosmetics business.

Ms. Gaither said, "What they've done best is really taking advantage of their social media to create a brand that their followers want, especially when we think of Kylie Jenner."

When Kylie launched her lip kits in November 2015, she was able to sell her products to millions of fans directly through her Instagram account, which allowed her to do without the cost of marketing and to get her instant reaction of what people did or did not do. love you.

Lewis Sheats, deputy vice-provost of entrepreneurship at North Carolina State University, said, "If you think that 20 years ago, a contractor can gather feedback from 20 customers, he may even that he should invite them or create a product and put it in their hands or stand at the corner of a street and examine them.

"On a social media platform, they can reach hundreds of thousands of people in seconds and get feedback on a concept."

Have the Kardashians always made money?

Some of the things the family has done in the early days of her celebrity, especially those involving her older siblings, Kourtney, Kim, and Khloe, have not always been smooth.

The sisters became the faces of a makeup brand called Khroma Beauty through a license agreement. But after its launch in 2012, the line was quickly removed from stores amid complaints of copyright infringement.

She changed her name to Kardashian Beauty, but legal problems persisted. It is only very recently that the family has been able to get out of the situation.

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They also launched Kardashian Kard, a prepaid credit card for teens and parents wishing to track their expenses.

It was, however, quickly dropped after former Connecticut Attorney General Richard Blumenthal declared that he was "deeply disturbed" by the high cost of the card "combined with its appeal to young adults financially. unsophisticated ".

Even now, everything they touch does not turn into gold.

Kendall Jenner's passing as Pepsi's face crumbled under the weight of anger after playing in an advertisement that would trivialize the Black Lives Matter movement.

Pepsi fired the announcement the day after it aired.

Kim Kardashian West, mother of three children (soon to be four), provoked the lighthouse of the US Food and Drug Administration when she promoted a medicine for morning sickness.

And family members have accumulated a lot of backlash for taking money to promote weight loss products.

Jameela Jamil, a former Radio 1 presenter running a campaign on positivity of the body, described Kim Kardashian West as "a terrible and poisonous influence on young girls".

Where next for the family?

The current television contract of the family lasts until this year and at this point it is not clear if the series will continue.

The viewing figures for the show's last season weakened as the 1.3 million who attended the show dropped to 851,000 at the end of the show.

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If the program comes to an end, would the family still have the same success without this program?

"They certainly would not have as much free publicity," said Professor McKelvie.

"But they have managed to find other ways to stay in the media by creating false conflicts, whether they are self-taught or not, that's free advertising."