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(Gray News) – Gianluca Casaccia had no idea of the fuss that he was causing when he was posting a message on Facebook last month against self-proclaimed Instagram influencers.
Casaccia owns the White Banana Beach Club Restaurant and Bar Siargao, located on the beach of Tuason, Philippines. The hotel's inbox is awash with messages from people claiming to be Instagram influencers looking for food, drinks and free rooms in exchange for an exposure to their subscribers.
On March 25, Casaccia reached its breaking point.
"We would like to announce that White Banana is not interested in" collaborating "with" self-proclaimed influencers, "wrote Casaccia. "And we would like to suggest trying another way to eat, drink or sleep for free, or try to actually work."
Casaccia told CNN that the message was a "sarcastic and direct attempt" to discourage influential people seeking documentation.
"These freeloaders would write" Hi, I'm an influencer, we love your home, we stay from February xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx history, "Casaccia told CNN. "I think it's offensive.In the beginning, I thought they were dragging us."
If the age of the internet has taught us anything, it is that the unit is almost never found in a comments section. The Casaccia station was no exception.
While many people were in agreement with White Banana 's stance against the false influencers, others still suggested that the hotel had mismanaged it and that it was bad. there was no harm in trying to find an agreement.
Some thought that Casaccia was opportunistic because he was using the newly found popularity on Facebook to promote White Banana's Instagram account. His original article has been shared more than 3,000 times and has generated more than 12,000 reactions, a figure that will surely increase as the media recount the story.
Casaccia told The New York Times that he had no problem with the real influencers, which he considers to be accounts with at least half a million followers. He just does not want to deal with freelancers.
"A real influencer is called as such by the rest, he is not an influencer, they are bloggers, we have actually collaborated with some of them on different terms, and we support them. "said Casaccia. said in a follow-up post to clarify White Banana's position. "There are real influencers in case we contact them and we pay or offer something, but look, they never contacted us because they do not need us. ;them.
The storm in social media created by the first message of Casaccia is over. He told CNN that the messages went out a bit, but have since resumed.
Still, he said people were less demanding.
"I did not want to give any lessons but someone had to go to the elephant in the room," he told CNN. "I can not believe we have become famous around the world for saying the most obvious thing in the world: pay your bills."
Meanwhile, White Banana has announced a new cocktail designed to "please your tongue and warm your heart". They named it "The Influencer".
Copyright 2019 Gray Television Group, Inc. All rights reserved.
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