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Whatever your strategy, there is no doubt that iPhone sales have stagnated in recent years. Despite some respectable upgrades in recent years – the introduction of Face ID and a brand new form factor, of which the iPhone X is a prime example – the reality is that consumers retain more long time their devices. Suffice to say that the 2-year upgrade cycle that helped transform Apple into the most profitable business on the planet is more than a memory.
In the future, there are good reasons to think that a monster refresh cycle – what analysts had been anticipating for two years – could be imminent. The advent of 5G might especially prove to be what Apple needs to infuse a little vitality into the iPhone range. Unfortunately, Apple will not adopt 5G until 2020 at the earliest. A recent analyst report even came up with the idea that 5G iPhones might not see the light until 2021.
So where does this leave Apple in the meantime? Are iPhone sales destined to further decline in 2019?
Not necessarily.
The iPhone camera is an area in which it would be great to see a significant improvement in the functionality of the iPhone. Although the Apple iPhone XS camera is the best in its category in some categories, there is one category in particular where Apple has to play a bit to catch up with its Android counterparts; photography in low light. If Apple wants the iPhone 11 version to make waves and reinvigorate sales, a significant improvement of the photos in low light conditions is certainly a solution.
It is no longer questionable that the iPhone XS takes absolutely stunning pictures in ideal lighting conditions, but it is undeniable that its low light capacity simply can not keep pace with Google Pixel 3 and P30 Pro Huawei recently unveiled.
Introduced last year, the Night Sight mode on Pixel cameras is incredible and inspires new buyers. While Apple is expected to unveil its range of iPhone 2019 in just 5 months, we can only hope that Apple will live up to what Google has managed to do in low light photography.
And as a picture is worth a thousand words, Jeremy Burge posted a few weeks ago some overwhelming photos comparing low-light photos taken with a current iPhone and a Google Pixel 2. 18 months old. The results speak for themselves.
As impressive as it is, the P30 Pro takes things to a whole new level. The quality of the faint photos taken with the P30 Pro is close to modern magic and even disgraces the night mode of Google. The following photo comparison is simply amazing.
That said, the range of Apple iPhone 11 should be significantly improved this year. According to the rumor, Apple's flagship product – the iPhone 11 Max – will include a three-lens camera system. Meanwhile, the entry-level iPhone 11 would include a dual-lens camera system that conforms to the iPhone X and XS models. That's fine, but if Apple wants consumers to be really excited about its upcoming iPhone models, it can not be wrong with better photography in low light. Most consumers simply fall asleep when you start talking about optical zoom and triple-lens cameras. But one thing that every smartphone user can immediately understand and appreciate is a beautiful photo taken under less than stellar lighting conditions.
Google and Huawei have recently set new standards for mobile photography. Hopefully, with the imminent release of the iPhone 11, Apple will return the favor as soon as possible.
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