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Cars
Published on April 6, 2019 |
by Zachary Shahan
April 6, 2019 by Zachary Shahan
Tesla did not win the title of luxury car maker at the head of sales in the first quarter of 2019 in the United States, nor does it feature at the top of the list of luxury car makers (cars + SUVs / SUVs). / trucks). Nevertheless, the Silicon Valley company remained on the podium despite a 50% reduction in the federal electric vehicle tax credit, as well as the fact that most Tesla vehicles were shipped overseas (the Model 3 having been abroad for the first time).
Overall, Tesla only surpassed first-class BMW and Mercedes-Benz car sales in the first quarter. It held 15% of this part of the car market.
If you look at all luxury vehicles (not just cars), Tesla loses several places and ranks No. 10 in the market for luxury car manufacturers. It occupied 7% of the market in the first quarter of 2019.
What do we do with all this? Well, there are surely radically different ways to interpret the results and trends over several quarters. There are also very different implications for the future of Tesla.
First, it should be remembered that Tesla only sells three models: a large sedan, a medium-sized sedan and a medium or large SUV (depending on your measurements). Other manufacturers have different models for different tastes, budgets and choices. The most notable is that Tesla lacks a small SUV / crossover, which will of course be the Tesla Model Y.
Even with just three models, it's easy to see a lot of growth opportunities for Tesla. As you'll see in a future sales report, the Tesla Model 3 was the # 1 luxury car in the US in the first quarter, but it accounted for only 16% of the small to mid-size luxury car market. I say "only" because Model 3 is way above the competition and its total cost of ownership is much lower. In fact, the total cost of ownership of the Tesla Model 3 over 5 to 10 years is competitive with that of the 10 best-selling cars in the country, Model 3 crushes absolutely.
Whether stealing sales from high-end competitors or consumer cars, Model 3 still has a long way to go. In addition to normal consumers, consider the attractiveness of Model 3 for fleet buyers, car rental agencies, and so on. Drivers may have the impression of being in higher class vehicles – or even paying the price – while Camry owners enjoy similar costs and probably better resale values in the industry.
In addition, aside from the potential of Model 3 to take more market share, the S and X models are arguably much more competitive than first quarter sales. It is unclear exactly what happened to these models in the first quarter, but they should rebound over time.
The main obstacle to Tesla's consumer demand growth is the lack of consumer awareness and experience. Many Americans still know almost nothing about Tesla. Many others have collected their (erroneous) information from new misleading or false reports. They think that Teslas is not sure (even if these are the safest vehicles on the market), that Tesla is in a precarious financial situation (even if it is not the case) and that the Buying a Tesla offers no noticeable advantage over a "normal" (clearly, that's a laughable assumption).
More and more consumers must get to know Tesla and experience a Tesla. They could acquire this knowledge and experience in many ways. We will see the effectiveness of Tesla's efforts to attract new buyers over the coming quarters and years. Stay tuned and let us know if you find any interesting information.
Interested in buying a Tesla? Need a reference code to get 1,000 miles of free overfeed? Use our: http://ts.la/tomasz7234 (or not – it's up to you).
About the author
Zachary Shahan Zach tries to help the society to help herself (and other species). He spends most of his time here CleanTechnica as director and editor. He is also the president of Important media and the director / founder of Obsession EV and Solar love. Zach is recognized worldwide as an expert in electric vehicles, solar energy and energy storage. He has lectured on clean technologies at conferences in India, the United Arab Emirates, Ukraine, Poland, Germany, the Netherlands, the United States and Canada.
Zach has long-term investments in TSLA, FSLR, SPWR, SEDG and ABB. After years devoted to sun protection and electric vehicles, he simply has confidence in these companies and has the impression that they are good clean tech companies in which to invest. it does not offer any professional investment advice and can not be held responsible for your loss of money, so do not rush.
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