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With his 61-51 win over Michigan State at the Final Four on Saturday nightTexas Tech became the first men's university basketball program equipped with Under Armor to reach the national championship.
Under Armor placed only two teams in the 2014 NCAA Tournament – a number deemed "embarrassing" by CEO Kevin Plank – but that figure has risen to 17 this year, ie 25% of the 68 teams. This includes national semifinalist Auburn, who dropped a heartbreaker to the Virginia seed, 63-62, earlier tonight.
"It's a crucial moment. It is a point of inflection. It shows what you can do when you think about something and write a good plan, "said Plank, founder of the Baltimore-based company in 1996." We have demonstrated that you can win championships by wearing our brand. "
Under Armor has a chance to win the men's and women's national titles this season, as the Irish Fighting Irish take on Sunday the Baylor Bears, sponsored by Nike. The Red Raiders, seeded third, will then seek to win their first national championship Monday, with an announcement of the American Stadium Bank in Minneapolis at 9 pm. AND on CBS.
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