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LOS ANGELES – Warner Bros. finally found the benefit of the doubt when it comes to his superhero movies: "Shazam!" Became the third non-consecutive hit of the studio's cartoon this weekend. nearly $ 156 million worth of tickets and ticket sales worldwide.
"We really want these films to remain autonomous, with the filmmakers best suited to the characters," said Toby Emmerich, president of the Warner Bros. group, by phone. Pictures, Sunday morning. "We all feel really good."
"Shazam!" Is the # 1 film in North America, collecting $ 53.5 million over the weekend, according to Comscore, which compiles the box office data. Previews paid in partnership with Fandango at the end of March, designed to spark positive online discussions, added $ 3.33 million. "Shazam!" Has also started well in countries like Mexico and Russia.
[Lily[Read[Lis[Readour review on "Shazam!"]
Second place at the national box office is a remake of "Pet Sematary" (Paramount), based on Stephen King's novel. It took about $ 25 million. Disney's big budget "Dumbo" is ranked third, selling $ 18.2 million worth of tickets, for a sad total of $ 76.3 million over two weeks.
"Shazam!" Was created by New Line, a division of Warner that focuses on low-cost films that often serve as counter-programming. Created for about $ 100 million – about 40% less than most superhero movies – "Shazam!" Tells the story of a teenager (played by Asher Angel, known for the Disney Channel channel).Andi Mack ") who can become a hero with an adult body (Zachary Levi) and unique powers.
"New Line always thought that" Big "as a superhero movie was a great idea, a way to give the genre a feeling of freshness and difference," Emmerich said.
Warner spent a good part of his decade trying to combine character-based movies from his DC Comics division, a requirement given the resounding success of his rival Marvel Studios and the growing need of the film industry to see the show trip to theaters. Part of the problem was that Warner stayed too long with a bleak vision of his superhero universe, defined by filmmaker Zack Snyder, which was clearly not working. This led to creative and financial damage such as "Suicide Squad" and "Justice League".
But the studio, having largely dumped Snyder's plans and upset her ranks, including Emmerich's promotion, has begun regularly offering superhero circuits: Patty Jenkins' "Wonder Woman", James "Aquaman" Wan and apparently "Shazam!", Which was directed by a relative newcomer, David F. Sandberg.
Where the PG-13 "Shazam!" Will find itself at the box office remains a question mark given the imminent arrival of "Avengers: Endgame". Ticket buyers awarded "Shazam!" A rating in the exit polls of CinemaScore, an indication of staying power.
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