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TVs are getting a new look. In addition to the Samsung Frame, LG's Rolling OLED Signature TV and the Loewe Bild X, Bang & Olufsen revealed that its latest TV was designed to be more of a home décor than your standard TV.
The new Beovision Harmony TV, launched at the Salone del Mobile Design Festival in Milan, features oak and aluminum front panels that partially obscure the screen itself. Upon activation, these screens rotate and pivot down to reveal the TV screen while it rises simultaneously up to the viewing height. The trick is to hijack, at least on first occasions, and reverse when you turn off the TV.
When you turn off the power or listen to music, the thin screen rests near the floor, partially covered by the two panels, which house the fully active three-channel DSP audio system. Combined with the specially adapted 77 "LG OLED C9 screen, B & O is hoping that Harmony's appeal will appeal to those interested in both interior design and high-end entertainment.
Beovision Harmony is less subtle than the Frame and not technically as impressive as the Rollable LG. But Bang & Olufsen clearly hopes that the industrial design of the "butterfly wings" decor, while not completely hiding the television, will be enough to distract the owners (and presumably their guests) just enough for them to forget that 39, a television is in the room and process technology. as an interior design piece.
It's a bit of a tough question, since just like Shaquille O Neal's hilarious attempt to avoid the paparazzi by hiding behind a tree, you can still see the screen scroll past the panels. speaker. Nevertheless, any attempt by a technology company to improve the appearance of television should be commended.
"The presence of a big screen is rarely a welcoming addition to living spaces," says John Mollanger, executive vice president of Bang & Olufsen brand and markets. "With Beovision Harmony, we wanted to create a meaningful object for interiors that reduces the visual presence of television and turns it into something to which people will develop an emotional attachment."
However, Bang & Olufsen is retreading the old soil here. The Beovision Harmony concept stems from B & O's Capri series, launched in 1959, which was also designed to integrate with the show. The television was built in teak – the preferred wood for furniture at the time. The 1964 Sov TV Beovision Capri 611 FM 1964 offered both a television and a radio in a single cabinet that can be closed, allowing people to hide their electronics when they are not in use.
Although this modern version retains very little of the form factor of these early sets, the concept of trying to "hide" the screen in a unit that will also broadcast your music and radio has clearly been put into practice .
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Speaking of sound, Beovision Harmony offers music and radio streaming via services such as Tune-In and Deezer. You can also stream content directly from your smartphone via Apple Airplay 2, integrated Chromecast, or Bluetooth. The unit also features an integrated 7.1 surround sound decoder for connecting up to eight Beolab speakers, such as Beolab 18, Beolab 50 and Beolab 90. As with other intelligent systems, the unit comes with LG's webOS 4.5 platform, which means you are covered for Netflix, Amazon and YouTube.
If this type of indoor TV disrupts your aesthetic fantasy, you should be ready to pay a lot more than for this TV Samsung Frame, because the Beovision Harmony is sold at a price of 18,500 euros and will be on sale from October 2019. You have the choice between a combination of wood / oak and aluminum fronts or a mixed gray fabric / tone combination front panel, and decide whether you want to use the supplied floor support or wall bracket.
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