Here's what American teenagers are spending money on

US teenagers spent about $ 77.2 billion in 2018, according to investment bank Piper Jaffray.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Piper Jaffray defined these teenagers as members of & nbsp;Generation Z, the estimated 67 million Americans born between 1997 and 2012. More than 8,000 adolescents were surveyed for this report in 47 states, while the average respondent was 16 years old. "data-reactid =" 16 "> Piper Jaffray defined these teens as members of Generation Z, about 67 million Americans born between 1997 and 2012. More than 8,000 adolescents were interviewed for this report in 47 States, while the average respondent was 16 years old.

Here are some of the things they spend their money on:

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Basic needs: food, clothes, video games

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Among high-income teenage men, most of nbsp;their expenses& nbsp; (23%) is for food. 16% is devoted to clothing and 14% to video games. "Data-reactid =" 39 "> Among high-income male teens, the bulk of their spending (23%) is on food, clothing and 14% on video games.

Between men and women, the total planned spending in 2019 for video games is $ 235, which is $ 44 more than the average of the last 15 surveys. Two-thirds of respondents reported owning a video game console.

High-income teenagers spend 25% of their clothing and 24% of their food (24%), with personal care in third place at 11%. Interestingly, 90% of teenage girls prefer to buy their beauty products in-store rather than online. The note also indicated that concerts, movies, sporting events and shoes "earned part of the wallet" among teenage girls.

<p class = "canvas-atom web-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "In terms of food, Chick-fil-A has dethroned Starbucks (SBUX) as the leading restaurant brand among high-income and middle-income teens. Its popularity has been growing since the fall of 2017. McDonald's (MCD) is also in the top five of the two demographic groups. For those with higher incomes, Dunkin 'Donuts (DNKN) and Chipotle (CMG) are also popular, while Taco Bell and Olive Garden (DRI) are more attributed to those of average incomes. "data-reactid =" 42 "> In terms of food, Chick-fil-A has dethroned Starbucks (SBUX) as the premier restaurant brand among high-income and middle-income teens. McDonald's (MCDs) ) also ranks in the top five of the two demographic groups, unlike the Dunkin & Donuts (DNKN) and Chipotle (CMG), while Taco Bell & Olive Garden (DRI) are more attributed to those of average incomes .

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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Nike (NKE) is still the king of teen clothing brands, unchanged since autumn 2017. While 22% of respondents chose Nike as their top selling brand, the closest brand was American Eagle (AEO) only 9%. Adidas was also on the list (ADDYY), Victoria's Secret (KG) & & nbsp;lululemon& nbsp;(LULU), which was in the top 10 for the first time. "data-reactid =" 63 "> Nike (NKE) remains the king of teen clothing brands, unchanged since the fall of 2017. 22% of respondents chose Nike American Eagle (AEO) (9%) Adidas (ADDYY), Victoria's Secret (LB) and lululemon (LULU) were also on the list and were among the top 10 for the first time.

<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "With regard to the buying habits in line, & nbsp;Amazon& nbsp; (AMZN) showed absolute dominance: 50% of respondents indicated that the e-commerce giant was their favorite shopping website. The next closest? Nike – at 5%. "Data-reactid =" 64 "> Regarding online shopping habits, Amazon (AMZN) showed a dominant position: 50% of respondents said that the giant of e-commerce Trade was their favorite shopping website – closer – Nike – at 5%.

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