"Kill This Love" from Blackpink, YouTube's story, will be broadcast live on Times Square's largest screen



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If you have not heard of Blackpink's "Kill This Love", you may want to stay away – it's an ear worm that lodged in my head all weekend. But you will not be able to escape a basic knowledge of the latest musical sensation, as the four women members of this group of K-pop catapult themselves into history books in the space of a week.

As Vox reports, they are the first all-female group to claim the # 1 spot on the iTunes iTunes board in fifteen years – Destiny's Child did it for the last time in 2004 and just had the biggest first music video ever on YouTube.

YouTube confirmed to The edge "Kill This Love" is the fastest music video ever seen with 100 million views. With 56.7 million views in the first 24 hours, this is the first most watched music video in YouTube's history. (He narrowly defeated Ariana Grande, who had 55.4 million views on the first day.)

Blackpink is also on the verge of being the first group of K-pop girls to play Coachella in the 20-year-old festival next Friday, and YouTube announced today that it was going to do something about special for their debut: their performance of Coachella will be broadcast live the biggest screen of Times Square in New York at 23:50 ET. It is a screen that measures 8 floors and covers a whole block. He is officially called "the beast".

Here's what the screen looks like via Google Street View:

"Kill This Love" is now approaching 131 million views as of this writing. So do not expect that it will soon become the most watched music video by YouTube. Despacito (6.1 billion), "Shape of You" (4.1 billion), "See You Again" (4 billion), "Uptown Funk" (3.5 billion) and "Gangnam Style" (3.3 billion ) still keep their spots with more than two years of views each to their credit – even Baby Shark can be difficult to surpass with its 2.5 billion views so far.

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