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Twitter has taken another important step in helping spammers quit its platform: it reduces the number of accounts that Twitter users can follow, from 1,000 to 400 a day. The idea behind this new term is to prevent spammers from quickly developing their networks. by following the uncashed Twitter accounts in a "massive, aggressive or blind" manner – a violation of the rules of Twitter.
A number of services have recently been banned from the Twitter API to do the same thing.
Several companies offered tools that allowed their customers to automatically track a large number of users without effort. It works like a growth tactic because some people will follow for courtesy, not realizing they have followed a bot.
Companies have also proposed tools to no longer mass track the Twitter accounts of those who have not returned the favor by following the bot. Other automated tools have often been provided, such as those to create these annoying auto-DMs, for example.
At the beginning of the year, Twitter had suspended a number of applications for violating its "track and follow unsubscribe" rules. However, business startups only addressed those who wanted to make a profit by providing spammy automation as a service that others could use.
To really fight against spammers, the limits on the number of people that could be tracked by Twitter users also had to be changed at the API level.
However, some people think that Twitter has not gone far enough with today's move.
Responding to Twitter's tweet about the new limits, many responded by wondering why the number "400" had been chosen, as it was more than an ordinary Twitter user should follow in a single day. Some users have stated that it takes years to follow hundreds of people. At the same time, using business to track 400 people is somewhat debatable because DMs can be left open and companies can tweet a special URL to send customers to their inbox to continue a conversation – no tracking or inconvenience needed on either side.
Although small businesses can still use mass tracking techniques to attract customers, this at least limits their efforts.
Twitter told TechCrunch why he chose this number.
"We looked at the behavior of follow-ups at different thresholds and selected 400 as the reasonable limit that stopped most spam without affecting legitimate users," said a spokesman. They also emphasized longer Twitter feed on the subject of the site's chief of integrity, Yoel Roth.
These new limits and the crackdown on spam sellers are not the only changes that Twitter has made over the last few months to solve spam on its platform.
The company has also updated its reporting tools to allow users to report spam, such as fake accounts. and he introduced new security measures around account verification and account opening, as well as other changes to more proactively identify spammers. Last summer, Twitter also removed the statistics accounts tracked by users it had previously locked for spam.
The combination of these actions aims to make Twitter spamming less attractive and much more difficult to evolve. This has an impact not only on those who use spam to earn capital, but also on the new wave of false peddlers seeking to overthrow democracies and disrupt elections – which has led the US government to consider increased regulation of social media.
The short-term impact of these changes could be a drop in the monthly growth in the number of Twitter users (a number that Twitter recently stopped sharing), but it is a bet on the long-term health of the platform.
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