A Ban on Flavored E-Cigarettes Would Sharply Cut Sales



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Over the past year, the state of the art in the state of California and state capitals in the United States, in an effort to fight statehood. It has also donated money to foundations that support African-American and Hispanic political causes, as well as to both political parties.

A ban would also raise the stakes on the proposed merger between Altria and Philip Morris International, analysts say. Separate since 2008 when Philip Morris was spun off from Altria to focus on overseas markets, the two companies said in late August that they were in talks to possibly merge again. By merging, Juul would have access to Philip Morris's distribution network in Europe, where e-cigarette use in countries like France and the United Kingdom has soared.

If flavors were severely restricted in the United States, "Altria will really need to see the merger with Philip Morris so it can be distributed to all developing countries," Mr. Nelson said. "The growth is in the developed markets, the U.S. and Europe, where you see people switching from being smokers to vapers cigarettes."

Juul is also setting its sights on emerging markets. This year, Juul said it would expand into India and set up an office in Singapore that would oversee it and other countries in the region, but the company has not officially done so, it is easy to order . Victoria Davis, Juul spokeswoman, said its products in 19 countries outside the United States.

Still, others argued for a death knell for Juul.

"This is likely to shrink the entire category, but Juul stands to gain a bigger share of a smaller market and benefit relative to their competitors," said Dr. Scott Gottlieb, the form F.D.A. who left the last fall. "If you wanted to target Juul specifically, you would have had to make the most of the abuse."

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