A climber climbs a tower to win a free Ford Explorer parked at the top



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New car prices are very high these days, but that’s ridiculous.

Ford parked an Explorer Plug-In Hybrid atop the world's tallest autonomous climbing tower and gifted it to the climber who reached it fastest.

Ford parked an Explorer Plug-In Hybrid atop the world’s tallest autonomous climbing tower and gifted it to the climber who reached it the fastest.
(Ford)

Ford of Norway offered a free two-year lease on an Explorer plug-in hybrid SUV to the person who could climb the 154-foot tower it was perched on the fastest.

The OVER timber frame tower is the tallest of its kind in the world and is equipped with aluminum climbing surfaces. It is so high that it can be seen across a neighboring straight line in Denmark. The Explorer was lifted by a crane.

“Norway is one of the most progressive markets in the world for electrified vehicles, so the OVER tower was the obvious choice to host a challenge involving our all-electric seven-seater SUV.”

Fourteen rose to the challenge, but it was 21-year-old Leo Ketil Bøe who set the fastest time in 3 minutes and 33 seconds.

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While the Explorer plug-in is new to the market, the Ford Mustang Mach-E has been one of the best-selling electric vehicles in Norway in recent months.

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