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Catherine Powell leaves the company after the dazzling launch of the Galaxy Attraction Attraction's Edge.
Catherine Powell, who oversees the theme parks in the United States and Paris for The Walt Disney Company, leaves the studio, The Hollywood journalist confirmed.
As president of Disney Parks West, Powell was responsible for Disneyland Paris, Walt Disney World and Disneyland. Powell was also at his post at the recent openings of two new Star wars Land – Star Wars: Galaxy's Edge at Walt Disney World in Orlando and another at California Disneyland Park – which fell flat.
Disney had to follow the low participation for the Star wars attraction launches with discount prices and aggressive marketing.
According to sources at Disney, Powell's position has been removed and she will ease the transition as her staff comes along. Bob Chapek, President of Disney Parks, Experiences & Products.
The studio had high expectations for Star Wars: Galaxy's Edge, with two rides – Star Wars: The Resistance Uprising and Millenium Falcon: The Smugglers' Race – and Science Fiction and Variety of Restaurants Star wars themes.
But the hype around the new Star wars the land seems to have deterred some from attending soon after the launches. Shortly after announcing the opening of Galaxy's Edge at the end of May, Disney revealed that a free reservation (in addition to a park ticket) would be required to access the site. Star wars land from May 31st to June 23rd.
Mr. Powell, who has been with Disney for 15 years, joined the company in 2004 after holding senior positions at BBC Worldwide, covering TV sales for Central and Eastern Europe and the Middle East.
His departure also contrasts with Disney CEO Bob Iger in a New York Times Profile on Sunday promising to place more women in executive positions at the Hollywood studio, in the perspective of greater gender equality.
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