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SAN FRANCISCO – Two weeks ago Facebook refused to remove a tampered video in which House Speaker Nancy Pelosi appeared to flout her speech. Over the weekend, two British artists broadcast a tampered video of Facebook's chief executive, Mark Zuckerberg, to sneakily comment on the spread of fake news online.
Posted on Instagram, a social network owned by Facebook, the video shows Mr. Zuckerberg expressing himself directly in front of the camera, extolling the damaging motives of his online empire.
"Imagine this for a second: a man, who totally controls the data stolen by billions of people, all their secrets, their life, their future," it seems. "I owe everything to Specter. Spectrum has shown that whoever controls the data controls the future. "
The video is easily recognizable as fake, in part because the voice associated with the picture sounds only marginally like that of Mr. Zuckerberg. And Specter refers to a fictional and perverse organization of the James Bond tradition. But it serves both as a digital commentary and a test of how Facebook handles the propagation of false information on its social network.
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The two artists behind the video, Bill Powers and Daniel Howe, did not immediately respond to requests for comment on Tuesday night. Canny AI, a young Israeli advertising company that helped create the video, did not either.
An Instagram spokeswoman said that Mr. Zuckerberg's false video would receive the same treatment as Ms. Pelosi's fake video and other erroneous information.
"If third-party fact checkers flag it as false, we'll filter it from Instagram-recommended surfaces like Explore and hashtag pages," said Stephanie Otway, spokesperson for the company.
The Vice.com website reported on the video earlier on Tuesday.
Facebook has been under pressure to cope with the constant flow of false and misleading content on its social network. At the end of last month, Ms. Pelosi's video was shared millions of times on Facebook and other services.
After many people asked Facebook to remove the video, he refused to do so, claiming that the video did not violate his rules, which also allow people to freely express themselves online. Twitter said something similar, while YouTube, owned by Google, deleted the video.
Mr. Zuckerberg and other Facebook officials said that artificial intelligence technology would allow the company to control the spread of false information, but the tampered video of Ms. Pelosi showed a disagreement between the two companies. Big social media companies on what deserves to be removed.
The tampered video of Mr. Zuckerberg shows that A.I. technology is also used to create misinformation. Researchers are increasingly concerned that "deep learning" technology can be used to create "deep false" videos that are hard to distinguish from reality.
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