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Garrett Reed, 27, an influencer and social media marketer living in Blairsville, Georgia, on his 1984 Chevrolet Monte Carlo SS, as AJ Baime put it.
In February 2013, when I first heard about Instagram, I started a page about American muscle cars. I was in the first year of college, so I didn’t have a lot of time to devote to it. But I continued to cultivate it. At one point, I realized it had become a thing. Some 2.2 million people now follow Americanmusclehd. I was constantly posting images of muscle cars, living vicariously through others, because I didn’t have a muscle car of my own.
In 2017, I decided to build my own car. I had worked at a vintage car dealership in college and had come to love G-Body cars. The G-Body is a platform used by General Motors to build mid-size rear-wheel drive vehicles in the 1970s and 1980s. Buick Regals, Oldsmobile Cutlasses, Pontiac Bonnevilles, etc. A friend of mine living in Las Vegas alerted me to a 1984 Chevrolet Monte Carlo SS for sale in Henderson, Nevada. He sent me pictures. I bought it for $ 5,200 and had it shipped to Georgia in June 2018. I started building the car with performance parts.
Through my Instagram page, I found a bunch of sponsors who gave me coins. I put in a new 6.2L V8 Chevrolet LS boxed engine and got the Monte Carlo running just in time to bring it to something called the Hot Rod Power Tour in 2019. This is about ‘a traveling auto show, and it was gonna start that year in Concord, North Carolina, a suburb of Charlotte.
A group of friends and I drove our cars for five hours, checked into a hotel, went to the show the next day, and returned to the hotel. The next morning I woke up, looked out the window and the car was no longer there.
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