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New Coca-Cola, which caused a press relations disaster for Coca-Cola on its first release in 1985, is back in force thanks to Netflix's "Stranger Things" series. The companies announced today that they have partnered to bring the product back.
"Season 3 of the show will take place in the summer of 1985, when Coca-Cola will have changed its formula for Coca-Cola," reports the AP. "New Coke was considered one of the biggest marketing blunders of all time and the new version was discontinued after 79 days, although sales of the original Coca-Cola rebounded."
The report quotes Oana Vlad, director of Coca-Cola's Coca-Cola trademark in North America: "The summer of 1985 changed everything for us with the introduction of New Coke, which was probably the one of the biggest pop culture moments of this year. "
The report states that workers had to extract the recipe for the new coke from the safe to resuscitate the product.
"Starting Thursday, Coca-Cola will be launching a limited number of New Coke cans as part of a" Stranger Things "package, says AP." A vending machine inspired by "strange things" will also appear in some cities this summer to distribute free New Coke cans for a limited time. "
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