A request for initiative truth sees the cigarette removed from Gears 5

The Truth Initiative was created in 1999 as a result of the Tobacco Framework Agreement between US tobacco companies and Attorneys General of 46 states to recover the costs of tobacco-related health care. His stated aim is to "create a culture in which all young people and young adults reject tobacco", a goal that he pursues mainly through various research initiatives and his "The Truth" campaign, a media campaign to reduce teen smoking.

"In the midst of the pervasive re-emergence of glamorous smoking images in pop culture, we recommend [The Coalition] Robin Koval, CEO of Truth Initiative, said: "We hope this decision will encourage other game developers and streaming tournaments to take this course." and level the game experience by going without tobacco. "

"I've witnessed the devastating impact of smoking," said Rod Fergusson, director of The Coalition studio. "It has always been important for me not to use smoking as a means of storytelling, which is why we deliberately chose to avoid putting forward or glorifying smoking in" Gears 5 "and in the universe Gears of War in the future. "

A representative of the game's publisher, Xbox Game Studios, said the decision had been made explicitly by the Coalition.