[ad_1]
Secret strategy of Google Search
Examine Google's hidden process powered by users and algorithms to ensure that the answers to the billions of questions typed in the search bar are correct and meet the user's expectations.
President Trump and other Republicans have accused Google of anti-conservative bias several times in recent years, while the tech giant said his algorithm and his worker-based systems did not take into account of ideology.
During his testimony before the Judiciary Committee of the House in December, Sundar Pichai, Google CEO, said, "It's not possible for individual employees to manipulate our search results," in response to questions concerning an alleged bias.
In an attempt to clarify things, The Economist has set up an experiment comparing the share of search results of the new site to a statistical prediction based on its results, scope and accuracy.
YOUTUBE CRACKDOWN BLOCKED HISTORICAL TEACHERS WHO HAVE SHARED THE HITLER ARCHIVE FILE
The publication has written a program to get Google results for all keywords. then, using a browser without history, in what they call a "politically centrist part of Kansas", they searched for 31 terms for each day of 2018, generating 175,000 links.
"Next, we created a model to predict the share of each site generated by Google for each keyword, based on the premise that the search results should reflect accuracy and audience, as claimed by Google. Google, "reports The Economist.
The commercial publication worked with Meltwater, a media tracking company, to examine the popularity of each point of sale on social media. She also used precision ratings from several sources, including fact-checking websites, Pulitzer price analyzes, and the results of a YouGov poll on Americans. & # 39; trust in 37 different publications.
These conditions were supposed to approximate some of the factors, such as reliability and expertise, used by Google to determine search results.
AMERICAN ELECTIONS IN 2020 NEED A MASSIVE REVISION TO PROTECT THEM, EXPERTS IN SECURITY
If Mountain View, California, preferred sites with a liberal tendency, they should appear more often than expected by the model of The Economist. But that was not the case.
Their model expected the New York Times to account for 9.2% of Google's results, but it got 7.7%. The model predicted that Fox News would get 2.6% of the results, but 3.2% in reality.
"Overall, left-center sites such as The New York Times generated the most links, but about as much as our model suggested, Fox News exceeded its modest expectations. far right had poor confidence, they got little research results, "the study concluded. "But Daily Kos also, a far left site."
Google CEO Sundar Pichai is appearing before the House Judiciary Committee to be questioned about the security and data collection of the internet giant, in Capitol Hill, Washington, on Tuesday, December 11, 2018.
(AP)
Few people understand the actual operation of Google when you enter a query in the field, but the process involves a mix of machines and humans.
The technology company's crawlers, constantly scanning every page of the Web for new content and links, store copies of Web pages in its huge index. back 12 times. The software associates your query with terms on the most relevant pages and ranks those pages according to their authority and relevance before producing your results.
THIS & FUTURISTIC COMMON HIPPIE & # 39; ARIZONA, NOT FINISHED, HAS A PROBLEM
At the same time, algorithms are constantly being improved: about 10,000 quality search evaluators worldwide are conducting thousands of tightly controlled research experiments – 30,000 experiments resulted in 2,500 search modifications. # 39; last year – to evaluate whether the results produce accurate and correct information. . The 164-page guidelines provide evaluators with a methodical and detailed method for evaluating how a web page works and whether it delivers quality content to users.
However, the economic publication admits that their study does not "conclusively" prove that there is no bias – because it can not explain the possible bias or partisanship of the factual or financial auditors. Pulitzer voters.
According to The Economist, Google's main form of favoritism is simply to "stimulate viral articles".
"The most inflammatory stories about Mr. Trump come from left-wing sources." Gory's police coverage is more prevalent on right-wing sites, and readers will continue to click on both. "
CLICK HERE FOR THE FOX NEWS APP
[ad_2]
Source link