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NEW YORK (AP) – This is a promotion that could be straight out of the “Mad Men” Don Draper playbook.
Brooklyn’s famous Peter Luger Steak House has partnered with Madame Tussauds to bring celebrity wax figures to mingle with patrons, helping to ease the coronavirus pandemic’s restrictions on indoor dining in New York City.
A Jon Hamm wax – known for his portrayal of publicity manager Draper on the hit TV series – could be found at the restaurant bar on Friday with a cocktail in hand. Other characters on loan from Madame Tussauds include Michael Strahan, Jimmy Fallon, Al Roker and Audrey Hepburn in Holly Golightly from “Breakfast at Tiffany’s” mode.
Peter Luger “thought it would be a fun and safe way to fill some of the seats that need to be left empty as we continue to fight the pandemic,” said restaurant vice president Daniel Turtel.
On Friday, restaurants in the city were allowed to occupy 35% of their seats indoors, up from 25% previously.
Peter Luger, in business for over 130 years, will keep the models until Monday. After that, they will return to the recently reopened Madame Tussauds in midtown Manhattan.
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