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Less than a month after Hearthstone’s last expansion of the year Madness at the Darkmoon Faire, the game’s passionate, dedicated and vocal community is on the move. No, there’s no specific card or class dominating the meta that has the official Hearthstone subreddit bursting at the seams with anger (although some would argue that Demon Hunter is a little too strong at the moment). Rather, it’s those at the top of the game’s food chain, Activision Blizzard, who draw anger from all angles.
After reworking the way players earn in-game content and cosmetics a month ago via a revamped progression system, community members calculated that players actually needed to play the game more to win. similar or less rewards than in previous fixes. It didn’t suit the vocal minority of the game’s player base. Overnight, they took to Reddit and social media to voice their frustration, demand a change, and let off steam with others.
The game’s creators informed the playerbase in a statement less than a week after the expansion went live that they are working to make changes to reward players who spend their time in the game they love in. an attempt to extinguish the growing flame. It seems they used gasoline to put out the fire.
In the two weeks since the original statement, the gaming community has continuously bombarded content creators, developers, online forums and Blizzard themselves with messages expressing their frustration. No stranger to the controversy, the company has remained silent ever since, letting its public-facing employees deal with the dozens of hate messages they receive daily for something they had no part in. While they’ve worked behind the scenes to create a balanced game and deliver new content, the developers who receive the bulk of the vitriol have nothing to do with how the game is monetized.
Even a light Ask Me Anything attempt was announced last week, but quickly canceled after the event was inundated with hate messages.
As Vitriol shows no end in sight, and Activision Blizzard has not made a follow-up statement suggesting that its previous damage mitigation attempts have failed, one question remains: what is their next step?
Are they hoping Father Time will be their ally as the player base tires of screaming into the void? Will a complete overhaul of the revised progression system be enough even at this point? Would crediting gold / in-game content players help reduce the swelling of the bulging red vein on the vocal minority forehead? Or are those on social media and posting on forums just that: the vocal minority that Blizzard knows is such a tiny part of their player base that they know they can’t please whatever they want. do?
An answer to the above questions will likely come in the next few weeks before members of society leave on vacation, leaving a lump of coal or a shiny gift under the burning tree at the player base.
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