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You used to draw more, and Adobe knows it. Investigating more than 2,500 people in the United States, the company learned that while half of us said we paint and draw each week as children, 71% of us almost never do it today 'hui. As a result, only a third of us are confident of being able to express themselves in these visual media. Yet 68% of us say they want to be more creative.
The figures seem to me to be true and it is also likely that they are true too. That's why Adobe has announced a surprising new product for us, a way to draw and paint without the steep learning curves of Photoshop or Illustrator. It's called Adobe Fresco and is available today for free (with limited features), $ 10 a month, or free for an Adobe Creative Cloud subscription. Designed for the iPad, Fresco allows you to draw, paint oils and watercolors, or create vector artwork directly on a touch screen, with the help of AI-smoothing lines . In other words, Fresco looks like a visual art tool for artists who could use some workout wheels.
For all those who have focused on this space, Fresco probably looks a lot like Paper, a drawing application for the iPad, designed by alunis of the legendary Microsoft Courier project. (Paper's FiftyThree parent company was sold to WeTransfer last year.) So why did not Adobe have anything like that before? Good . . . they sort of did it! Adobe Sketch is a similar application, which today counts 4.8 / 5 stars in the App Store. In addition to this, Adobe also offers an iOS application called Adobe Illustrator Draw.
But as a spokesman for Adobe said in a statement, Fresco marks a noticeable but very slight strategy change. "With the release of the first wave of applications from Adobe, we've created mini-versions of desktop applications, but the available hardware makes it difficult to develop full versions of tablet apps," they explain. "We also did not know what the iPad was going to do and how it would fit in, but the hardware evolved [knew it was] time for a new generation / approach to mobile applications. "
This new approach could include new mobile tools, such as the creator of the Adobe Comp website and the Adobe XD UX prototyper. Like Comp and XD, Fresco seems to be a brand new Adobe product that is not just a lite version of what it already offers on the desktop. But Fresco seems less formal than Comp or XD. This is not a tool specifically designed for creative professionals to work with Starbucks without their laptop. It's supposed to be a tool for everyone.
Having not tried Fresco for ourselves, we can not tell you exactly what differentiates it from Adobe's earlier offerings in its tablet-drawing programs, though it's that the ########################################################################### 39, emphasis is placed on usability. That said, the first images of Fresco's art we've seen are striking, especially the oil brush strokes, which seem to skim and agglutinate with 3D pigments, just like the analog medium . These "living brushes," as Adobe calls them, are powered by its AI platform, Adobe Sensei, capable of performing all kinds of amazing visual stuff.
Whatever the case may be, Adobe will be offering a Fresco demonstration during a tour at Apple's stores in October. It seems that Adobe is expanding its scope of action from the "creative professional" to the "professional."
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