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When Adobe went from a fixed price for its software products and updates to a subscription model a few years ago, many feared that it could be used to discreetly introduce increases in spectacular prices. Adobe claimed that this would not be the case, but this week, some users have discovered that the price of the cheapest Creative Cloud subscription has suddenly doubled.
Everyone does not see the changes on the Creative Cloud Plans and Rates page on the Adobe website (myself included), but others have found that the photography option of $ 9.99 / month (which includes Lightroom, Lightroom Classic, Photoshop and 20GB of cloud storage space) has been replaced with an $ 20.99 / month alternative that makes storage space go up included at 1 TB.
Adobe's subscription model includes cloud storage with all its software options (you can not get rid of it, but you just can not use it). Thus, some users could benefit from this additional 980 GB space. But for those who only use applications, this represents more than 100% of the software price increase. Years ago, if Adobe had announced that the next version of Photoshop would now cost $ 1,000 instead of $ 500 in previous years, the photography community would have been livid and potential new users would not even have it. not considered an option. But jumping from $ 9.99 to $ 20.99 seems a lot less spectacular.
In a statement posted on the PetaPixel photography website, Adobe says the price increase is nothing but a simple check by the company of the reaction of consumers to the reaction. consumers to price adjustments. "From time to time, we run tests on Adobe.com that cover a range of items, including package options that may or may not be available to all visitors to Adobe.com. We are currently performing a number of tests on Adobe.com. "There is no confirmation that Adobe will make sure the price increase is permanent, but there is no confirmation that this will not be the case.
The option at $ 9.99 / month still appears for many users visiting the site. Otherwise, PetaPixel confirmed that it was still possible to buy it by contacting the Adobe sales team by phone, using the site's online chat to talk to a seller or by contacting an official Adobe reseller. The option of $ 9.99 / month can also be purchased as a 12-month plan for $ 119.88, which can be blocked for another three years. But by hiding this option on the website, this means that new Creative Cloud subscribers who are not familiar with the current pricing structure will simply assume that the $ 20.99 / month option is the least expensive to get Photoshop, and that it is an inexpensive way to take advantage of it. d & # 39; them.
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