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In light of all the technologies and services offered by Google – from its popular search engine to Android – it's pretty easy to forget that the vast majority of the company's revenue – which exceeds $ 100 billion a year – comes from advertisement. Indeed, it is not an exaggeration to say that Google is, basically, an advertising agency.
Mobile advertising is a multi-billion dollar industry, so it is not surprising that shady advertisers are constantly looking to bypass the system and generate a lot of money for badly earned earnings. As a result, some of the schemes implemented by these ad scammers are just fraudulent schemes that can sometimes hinder the Android users' experience.
At this point, BuzzFeed recently shed light on a clever practice that fraudsters buy relatively cheap banners and then overlay hidden video ads. Sometimes, multiple ads may be hidden under one outdoor banner. When a non-suspicious user is clicking on the banner, a click is also recorded for all underlying ads.
In addition to external fraud, this type of behavior is detrimental to users as it can have a noticeable impact on battery life and system performance when running an application with banners seemingly simple.
This diagram illustrates one of the key challenges in reducing the massive, multi-billion dollar digital advertising fraud problem: almost all players in the supply chain, with the exception of brands that spend more than one year. money in advertisements, profit from fraudulent delivery. Even if they are not involved in advertising fraud, platforms such as ad networks and other middlemen earn a share of the money spent on invalid ads. This creates a deterrent effect to prevent fraud from occurring …
BuzzFeed Quote in particular the story of Julien, developer with a very popular audio application on Android. Julien often receives complaints from users who fear that his application will manipulate data due to fraudulent advertising practices mentioned above. The sad reality is that Julien's experience is no exception, as fraudsters inevitably try to launch a large network before measures to limit their activity are implemented.
Source of image: Zach Epstein, BGR
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